How I Tested That

Publicly listed emails

contact@precoil.com

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Melissa Perri | How I Test for the AI Build Trap

October 14, 2026

SummaryIn this episode, I’m joined by Melissa Perri. You may know her best as the author of Escaping the Build Trap and I believe she is one of the brightest minds in modern product management. I’ve been privileged to know Melissa since the early days of the Lean Startup movement and I was thrilled to chat with her about what has changed in product and testing over the past 15 years. We talk about the dangers of PM’s outsourcing their critical thinking to AI, and why experimentation with good...

Moses Adedoyin | How I Test Before Real Patients

September 30, 2026

SummaryIn this episode, I’m joined by Moses Adedoyin. Moses is leading Venture Design & Innovation over at GuideWell, where he’s testing new healthcare solutions to help patients.We discuss what testing looks like when you work in one of the most heavily regulated environments imaginable. Moses shares how his background in engineering and simulation helped shape the way he approaches testing and how his team built a lab where they could test new ideas safely before introducing them into a...

Martin Eriksson | How I Tested The Decision Stack

September 16, 2026

SummaryIn this episode, I’m joined by Martin Eriksson, founder of Mind the Product and author of The Decision Stack, to talk about how organizations can make better decisions from strategy all the way down to everyday execution.We talk about the difference between speed and velocity, why empowered teams still need strategic context, and how assumptions exist at every layer of an organization, not just inside individual products.We also explore what AI changes and, maybe even more importantly,...

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How do I get in touch with How I Tested That?

How I Tested That is hosted by David J Bland. Its publicly listed email is contact@precoil.com. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.

What is the email for How I Tested That?

The publicly listed email for How I Tested That: contact@precoil.com.

How many listeners does How I Tested That have?

Podseeker estimates How I Tested That reaches 100 to 1,000 listeners per episode. Only the publisher has exact numbers.

Who is an ideal guest for How I Tested That?

How I Tested That typically books industry leaders. Typical guest background: Founders, authors, product and innovation leaders, organizational advisors, and experienced operators with firsthand evidence of testing products, markets, business models, strategies, or organizational practices. Common among recent guests: Published books or established thought leadership; Founded or led a company or venture; Advised organizations on product, innovation, or transformation. Recent guests include Martin Eriksson, Teresa Torres, and Barry O'Reilly.

How hard is it to get booked on How I Tested That?

Medium. Guests usually need solid credentials in the topic and an idea that fits the show.

What topics does How I Tested That cover?

Recent episodes cover Business, Entrepreneurship, Experimentation, Product Management, and Innovation. Pitch an idea tied to one of these topics and mention a recent episode.