How I Financed It
Booking Overview
Metrics
Episodes: 26
Frequency: Every two weeks
Rating: 5.0/5.0
Estimated listeners: < 100
Listener location: USA
Contact Information
Publicly listed emails
stephanie@k2financing.com
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Host
Keith Kohler - Financing and mindset strategist focused on helping founders understand the strategies, realities, and emotional challenges involved in financing business growth.
Booking Intelligence
Booking Requirements
Recent Guest Discussions
Cynthia Duran - Bootstrapping A CPG Company, Retail Grocery Strategy, Product-market Testing, USDA Requirements, Self-manufacturing, Equipment Investment, Cash-flow Discipline, And Founder Financing.
Cynthia Duran - Building A Food Startup From A Personal Consumer Problem, Product Positioning, Customer Demos, Packaging, Retail Distribution, Bootstrapping With Savings And A 401(k), And Financing Growth Without Losing Control.
Jessica Zhu - CPG Brand Building, Customer Discovery, Product Positioning, Bootstrapping, Farmers Markets, Retail And Restaurant Distribution, Broker Outreach, Influencer Marketing, And Recipe-led Marketing.
Emmanuel Brown - Real-estate Marketplaces, Church-space Innovation, Micro-fulfillment, Last-mile Logistics, Venture Funding, SAFE Notes, Pitch Competitions, Accelerator Programs, And Investor Psychology.
Hima Pal - Private-label CPG Operations, Co-packer Networks, Manufacturing, Retailer Terms, Cash-conversion Cycles, Factoring, Debt Management, Acquisitions, Inflation, And Capital-efficient Growth.
Recent Topics
Episodes
What If Slow Growth Is The Smartest Financing Strategy
September 13, 2026
Pulling money from a 401(k) to build a frozen food brand is the kind of decision that sounds reckless until you hear the plan behind it. I sit down with Cynthia Duran, founder of Xinca Foods, to talk about how she turned a personal problem, missing Salvadorian comfort food outside of LA, into a focused CPG company bringing pupusas to the mainstream freezer aisle.Cynthia walks me through the earliest days of testing direct-to-consumer demand, why pupusas were the right first product for mass m...
From Data Analyst To Salvadorian Food Founder
September 02, 2026
Salvadorian pupusas in the mainstream freezer aisle sound inevitable now, but Cynthia Duran had to build that reality from scratch. For our season one finale, we sit down with the founder of Xinca Foods to unpack how a former Fortune 500 data analyst turned a personal problem into a fast-growing CPG brand: moving around the country and realizing her comfort food was nearly impossible to find at stores like Whole Foods, Safeway, or Kroger.We get specific about the product choices that made Xin...
What If Fearlessness Is A Business Strategy
August 19, 2026
A student founder builds a CPG brand, bootstraps the finances, and still finds the courage to cold email 137 brokers. That’s the kind of early-stage hustle we get into with Jessica Zhu, the founder of Zen Broth, an umami seasoning brand designed to bring deeper flavor to everyday meals and to connect cultures through food.We talk about what shaped Jessica’s entrepreneur mindset, from growing up in a family business to moving to the United States at 14 and learning how powerful storytelling ca...
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Frequently asked questions
How do I get in touch with How I Financed It?
How I Financed It is hosted by Keith Kohler. Its publicly listed email is stephanie@k2financing.com. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.
What is the email for How I Financed It?
The publicly listed email for How I Financed It: stephanie@k2financing.com.
How many listeners does How I Financed It have?
Podseeker estimates How I Financed It reaches fewer than 100 listeners per episode. Only the publisher has exact numbers.
Who is an ideal guest for How I Financed It?
How I Financed It typically books working professionals with real expertise. Typical guest background: Founders, co-founders, and senior operators with firsthand experience building, financing, manufacturing, distributing, or scaling businesses, especially CPG, food, private-label, retail, logistics, or venture-backed companies. Common among recent guests: Built or launched a business with measurable operating experience; Secured or managed startup financing, bootstrapping, venture capital, or debt; Developed products and distribution through retail, manufacturing, or customer-validation channels. Recent guests include Cynthia Duran, Cynthia Duran, and Jessica Zhu.
How hard is it to get booked on How I Financed It?
Low. A guest with relevant expertise and a clear angle for its audience has a realistic chance.
What topics does How I Financed It cover?
Recent episodes cover Business, Entrepreneurship, Startup Financing, Consumer Packaged Goods, and Bootstrapping. Pitch an idea tied to one of these topics and mention a recent episode.
Publicly listed emails
stephanie@k2financing.com
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