Frictionless Growth Marketing

Sonia Thompson

Booking Overview

This primarily host-led marketing and customer-experience show publishes occasional conversations with marketing and advertising strategists who provide practical guidance on brand messaging, customer acquisition, and inclusive growth. Credible pitches include marketing consultants, advertising strategists, customer-experience leaders, and brand executives with actionable expertise and relevant case studies; booking difficulty is likely low.

Metrics

Episodes: 237

Frequency: Weekly

Rating: 4.8/5.0

Estimated listeners: 100 - 1,000

Gender skew: Neutral

Listener location: USA

Instagram: 6.3k followers

Contact Information

Publicly listed emails

sonia@soniaethompson.com

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

Host

Sonia Thompson - Inclusive growth and customer-experience strategist focused on brand strategy, customer journeys, messaging, cultural relevance, and sustainable growth.

Booking Intelligence

Booking Requirements

low

Typical Credentials:

Marketing, advertising, brand strategy, or customer-experience expertise, supported by practical frameworks, client results, or relevant industry experience.

Required Achievements:

Demonstrated expertise in advertising strategy and customer acquisition

Recent Guest Discussions

Skip Wilson - Customer Acquisition Costs, Advertising Strategy, Targeting, Creative Relevance, And Customer Journeys That Convert.

Recent Topics

Brand Strategy, Customer Experience, Marketing, Customer Acquisition, Inclusive Marketing

Episodes

Here's the recent few episodes on

Frictionless Growth Marketing

236. 6 Types of Campaigns to Convert Customers General-Market Campaigns Miss

October 08, 2026

General-market marketing doesn't work equally well for all your ideal customers. So how can you improve your marketing strategy to reach and convert the customers your existing campaigns miss? In this episode of Frictionless Growth Lab, Sonia Thompson introduces the Six Jobs of Mosaic Content & Campaigns—a practical framework for creating marketing campaigns designed around the different communities within your customer base. Discover six types of content and campaigns that help brands prov...

235. Your Brand Values Are an Asset. Here’s How to Use Them Like One.

October 01, 2026

Brand values should do more than sound good on your website. They should help your team make better decisions, navigate competing priorities, and build a company culture that supports your customers and your business. In this episode, Sonia Thompson explores how to turn brand values into a practical business asset. Using the controversy surrounding Last Ditch Bar, along with lessons from Disney, Johnson & Johnson, Tory Burch, and her own customer experience, she breaks down what happens when...

234. Is Your Marketing Only Working for a Fraction of Your Ideal Customers? | Mosaic Marketing

September 24, 2026

Is your marketing working for all of your ideal customers—or only a fraction of them? Your customers aren’t one-size-fits-all. Their identities, experiences, preferences, priorities, decision-making questions, and even the societal programming they’ve received all influence how they experience your brand and respond to your marketing. That means the exact same marketing can build trust and drive conversions with one group of ideal customers while creating confusion, friction, or disconnecti...

Publicly listed emails

sonia@soniaethompson.com

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

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