Episodes: 53
Frequency: Weekly
Rating: 5.0/5.0
Estimated listeners: 100 - 1,000
Listener location: USA
Publicly listed emails
j.trautwein@lsm.com
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Trevor Emerson - Host of an interview podcast focused on franchise marketing, franchise development, and digital marketing.
Daniel McCarty - Franchise Brand Differentiation, Company Culture, Franchisee Value, Pay-by-weight Pricing, Technology, And Artificial Intelligence In Franchise Operations.
Melissa Telsrow - Multi-location And Franchise Marketing, National Strategy Versus Local Execution, Franchisee Support, Localized Content, And Scalable Local Marketing Systems.
Katherine LeBlanc - Franchisor And Franchisee Marketing Responsibilities, Local Marketing, Community Relationships, And Building Momentum In Franchise Growth.
Steve Buors - Digital Advertising For Franchise Systems, Brand Consistency, Local Control, Fragmented Data, Automation, Artificial Intelligence, And Scalable Performance.
Steve Buors - Digital Advertising For Franchise Systems, Brand Consistency, Local Control, Fragmented Data, Automation, Artificial Intelligence, And Scalable Performance.
Not Just a Haircut: Building Fourth Essential in Dog Care with Tim Vogel
October 09, 2026
In this episode of FranchisOR Bust, host Trevor Emerson sits down with Tim Vogel, Co-Founder and CEO of Scenthound, to discuss the 20-year journey of building a business around a passion for dogs and transforming an entire industry through franchising. Trevor and Tim dive into the early challenges of entrepreneurship, how finding the right personal values and purpose helped shape Scenthound's direction, and why building a strong peer-to-peer culture has become such an important part of suppo...
Built for My Own Kids: Scaling Authenticity into a Franchise with Kristen Denzer
September 25, 2026
In this episode of FranchisOR Bust, host Trevor Emerson sits down with Kristen Denzer, Founder and CEO of Tierra Encantada, to discuss how a personal need turned into a growing franchise brand focused on Spanish immersion, early childhood education, and creating a better experience for families. Trevor and Kristen dive into how her own experience as a parent shaped the Tierra Encantada model, the importance of building a strong culture and staying true to your values as a brand grows, and wha...
Buy Into the Franchise, Not Just the Business with Dan Sher
August 14, 2026
In this episode of FranchisOR Bust, host Trevor Emerson sits down with Dan Sher, franchise owner of AlphaGraphics Northbrook/Deerfield, to discuss what it really takes to build a successful franchise business and why collaboration is one of the greatest advantages of franchising. Trevor and Dan dive into Dan's entrepreneurial journey of purchasing an AlphaGraphics location just before the 2008 financial crisis, the importance of being an engaged owner-operator, and how strong relationships wi...
Franchise Advisory Board | Expert Franchising Advice for Franchise Leaders · Medium booking difficulty · < 100 listeners
FranchisOR Bust - Franchise Marketing is hosted by Trevor Emerson. Its publicly listed email is j.trautwein@lsm.com. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.
The publicly listed email for FranchisOR Bust - Franchise Marketing: j.trautwein@lsm.com.
Podseeker estimates FranchisOR Bust - Franchise Marketing reaches 100 to 1,000 listeners per episode. Only the publisher has exact numbers.
FranchisOR Bust - Franchise Marketing typically books industry leaders. Typical guest background: Senior leadership experience as a franchisor, franchise owner, franchise marketing executive, or leader of a company serving franchise and multi-location brands. Common among recent guests: Built or led a franchise or multi-location brand; Developed franchise marketing strategies, systems, or technology; Demonstrated expertise in local marketing, franchisee support, or digital advertising. Recent guests include Daniel McCarty, Melissa Telsrow, and Katherine LeBlanc.
Medium. Guests usually need solid credentials in the topic and an idea that fits the show.
Recent episodes cover Franchising, Franchise Marketing, Franchise Development, Digital Marketing, and Local Marketing. Pitch an idea tied to one of these topics and mention a recent episode.
Publicly listed emails
j.trautwein@lsm.com
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