Flipping The Industry

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From Certified to Masters Educator | An Interview with Nicole Fermo

June 05, 2026

Nicole Fermo is the kind of stylist every certification program hopes to attract — driven, sharp, ready to do the work. She's also moving through the IBE® education ladder at a pace that's almost unheard of: newly certified, fully booked, and became an educator in under a year.This episode is for the stylist who's been on the fence about IBE® certification — and for the stylist who's already certified and trying to figure out what's next. Jasmine sits down with Nicole for ...

Are Extensions After 35 Worth It?

May 22, 2026

In this episode of Flipping the Industry, McKenzie and Jasmine talk about what it really means to wear extensions when you're a woman over 35 — navigating hormonal changes, thinning, active shedding, and the kind of hair concerns that can be painful to even talk about. McKenzie built IBE® one client at a time, and she's watched it grow into a method that meets women wherever they are, whether they want a dramatic mermaid transformation or a healthy, sustainable solution for hair that&...

From Beauty School to Booked-Out Master Technician: Tionni's IBE® Journey

May 08, 2026

In this episode of Flipping the Industry, McKenzie and Jasmine sit down with Tionni — a Haus of IBE® master technician who walked out of beauty school in 2023 and straight into a career most stylists spend a decade trying to build.McKenzie also reflects on building the Haus of IBE® as the flagship salon — a space designed to match the caliber of the method itself — and why watching stylists like Tionni soar inside it has been one of the most fulfilling parts of the journey.In this episode:Why...