Episodes: 58
Frequency: Weekly
Rating: 5.0/5.0
Estimated listeners: 100 - 1,000
Listener location: USA
Publicly listed emails
contact@smartpandalabs.com
sduverseau@smartpandalabs.com
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Shamir Duverseau - Marketing professional focused on customer experience, digital experiences, and profitable growth; host and publisher of Everything Clicks.
Lior Shagan - B2b UX Design, Simplifying Complex Software, User Research, Progressive Disclosure, User Testing, And Artificial Intelligence In Design Workflows.
Aurelia Pollet - CX Leadership, Customer Advocacy, Mystery Shopping, Customer Feedback, Artificial Intelligence Implementation, Email Marketing, And Closing The NPS Feedback Loop.
Tas Bober - B2b Landing Pages, Post-click Experiences, Buyer Decision-making, Conversion Measurement, Information-consumption Signals, And Long B2b Sales Cycles.
Seth Greene - Niche Marketing, Audience Targeting, Direct-response Strategy, Podcast Marketing, Direct Mail, Retargeting, And Coordinated Multichannel Campaigns.
Why You Should Stop Separating Acquisition and Retention and Treat Them as One System - Dan Grossman
October 01, 2026
Dan Grossman is SVP of Marketing at Doctronic and founder of Antidote Group, a fractional CMO and advisory practice. He previously led consumer marketing at Snapchat, brand and product marketing at Sword Health, and held VP roles at NTWRK and VaynerMedia earlier in his career.In this conversation, Dan explains why treating acquisition and retention as separate problems with separate owners and separate budgets consistently costs companies more than they realize.This discussion also covers wha...
How loyalty programs work: the tech behind every scan - Megan Fortner
September 17, 2026
Loyalty programs are built to feel like nothing at all. You scan at the pump, an offer lands, and your points move. Megan Fortner, Senior Manager of Loyalty & CRM Marketing at RaceTrac, is here to explain why they're anything but. She pulls back the curtain on the three platforms that have to talk to each other in milliseconds to make a single scan work, and what happens when just one attribute is wrong.Megan and host Shamir Duverseau dig into the two customers every marketer serves: the ...
Behavioral Science Beyond Biases – Jen Clinehens from Choice Hacking
September 03, 2026
Behavioral science is often treated like a list of biases you bolt onto a campaign. But that’s selling it short. It's really about understanding how real people decide in real contexts. Jen Clinehens, founder of Choice Hacking, joins the show to explain why context beats any single 'rule,' why social proof can backfire, and why marketing is really about the memories you leave behind.From the peak-end rule and IKEA's cinnamon buns to the false consensus trap that makes brands assume everyone t...
Everything Clicks is hosted by Shamir Duverseau. Its publicly listed emails are contact@smartpandalabs.com and sduverseau@smartpandalabs.com. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.
The publicly listed emails for Everything Clicks: contact@smartpandalabs.com and sduverseau@smartpandalabs.com.
Podseeker estimates Everything Clicks reaches 100 to 1,000 listeners per episode. Only the publisher has exact numbers.
Everything Clicks typically books working professionals with real expertise. Typical guest background: Senior practitioners, founders, agency executives, and subject-matter experts in customer experience, UX, product design, B2B or B2C marketing, martech, and conversion optimization, ideally with hands-on leadership experience and concrete frameworks or measurable business results. Common among recent guests: Leadership roles in customer experience, marketing, UX, product design, or technology at established companies; Demonstrated client or company results from marketing, digital-experience, or conversion programs; Proven expertise in specialized areas such as B2B SaaS, martech, customer feedback, or direct-response marketing. Recent guests include Lior Shagan, Aurelia Pollet, and Tas Bober.
Medium. Guests usually need solid credentials in the topic and an idea that fits the show.
Recent episodes cover Customer Experience, Digital Marketing, User Experience, Conversion Optimization, and Growth Marketing. Pitch an idea tied to one of these topics and mention a recent episode.
Publicly listed emails
contact@smartpandalabs.com
sduverseau@smartpandalabs.com
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