Podcast artwork thumbnail for EventUp

EventUp

Amanda Ma

Booking Overview

An interview-format business and events-industry show focused on live, hybrid, and virtual experiences, experiential marketing, brand strategy, and event execution, typically featuring external marketing, brand, venue, and event leaders. Credible pitches include senior marketers, experiential strategists, event operators, venue and hospitality professionals, and experts in consumer engagement or inclusive brand experiences; booking difficulty is medium because guests generally have substantial industry experience and recognizable organizational credentials.

Metrics

Episodes: 120

Frequency: Monthly

Rating: 5.0/5.0

Estimated listeners: 100 - 1,000

Gender skew: Neutral

Listener location: USA

YouTube: 97 subscribers

Instagram: 2.5k followers

Contact Information

Publicly listed emails

hello@innovatemkg.com

info@innovatemkg.com

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

Host

Amanda Ma - Amanda Ma is the CEO and Founder of Innovate Marketing Group, an award-winning corporate event and experiential marketing agency based in Los Angeles. She specializes in creating immersive event ex...

Booking Intelligence

Booking Requirements

medium
Typical Credentials:  
Senior marketing, brand, experiential, event, venue, hospitality, or employer-branding professionals with substantial practical experience and recognizable organizational affiliations.
Required Achievements:  
Leadership of major brand or experiential marketing initiatives, Experience with large-scale corporate, cultural, or consumer events, Work for established brands, agencies, venues, or hospitality organizations, Award-winning campaigns or measurable marketing and business results

Recent Guest Discussions

Omar Deacon - Brand Transformation, Experiential Marketing, Brand Consistency, Creator Partnerships, Event Strategy, Artificial Intelligence, And The Future Of Work.

Genetta L. Robinson - Inclusive Marketing, Authentic Storytelling, Community Engagement, Purpose-driven Brand Strategy, Consumer Relationships, And Meaningful Brand Experiences.

Adrienne Fleming - Experiential Marketing, Employer Branding, Recruiting Experiences, Hospitality, Community Building, And Relationship-driven Brand Engagement.

Meghan Gerrity - Creator-led Marketing, Consumer Co-creation, Influencer Marketing, Community Building, Consumer Engagement, And Omnichannel Brand Strategy.

Tricia Galloway - Catering Strategy, Food And Beverage Experiences, Event Planning, Culinary Design, Venue Collaboration, And Guest Engagement.

Recent Topics

Business, Event Marketing, Experiential Marketing, Brand Strategy, Event Planning

Episodes

Here's the recent few episodes on
EventUp
:

119. Reinventing Zoom Through Brand & Experiential Marketing with Omar Deacon

September 30, 2026

Omar Deacon, Global Experiential Marketing Lead at Zoom, joins Amanda Ma, CEO & Founder of Innovate Marketing Group, to talk about brand transformation, human connection, and the evolving role of experiential marketing in an AI-driven world.With more than 15 years of experience across P&G, Logitech, and Zoom, Omar shares his perspective on building people-centric brands, balancing global brand consistency with local relevance, and helping Zoom evolve beyond its identity as a video mee...

118. Beyond Marketing: How Brands Show Up for People with Genetta Robinson

August 26, 2026

Genetta Robinson, senior marketing strategist, brand consultant, and award-winning marketer, joins Amanda Ma, CEO & Founder of Innovate Marketing Group, to discuss what it really means for a brand to show up for people.Genetta shares how brands can build meaningful consumer relationships through human connection, authentic storytelling, community, and memorable experiences. She also discusses her work behind Hulu’s “Black Stories Always” campaign, the importance of showing up beyond cultu...

117. Relationship Is the New ROI: Why Experiences Matter with Adrienne Fleming formerly with Zillow

July 22, 2026

Adrienne Fleming, experiential marketing and employer branding leader, joins Amanda Ma, CEO and Founder of Innovate Marketing Group, to explore how experiential marketing has evolved beyond events into a powerful strategy for building relationships, community, and authentic brand connections.Drawing from her experience across luxury fashion, hospitality, sports, and tech, Adrienne shares how brands can create memorable experiences that attract top talent, strengthen employer brands, and leave...

Frequently asked questions

Here's some frequently asked questions for
EventUp
:

How do I get in touch with EventUp?

EventUp is hosted by Amanda Ma. Its publicly listed emails are hello@innovatemkg.com and info@innovatemkg.com. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.

What is the email for EventUp?

The publicly listed emails for EventUp: hello@innovatemkg.com and info@innovatemkg.com.

How many listeners does EventUp have?

Podseeker estimates EventUp reaches 100 to 1,000 listeners per episode. Only the publisher has exact numbers.

Who is an ideal guest for EventUp?

EventUp typically books industry leaders. Typical guest background: Senior marketing, brand, experiential, event, venue, hospitality, or employer-branding professionals with substantial practical experience and recognizable organizational affiliations. Common among recent guests: Leadership of major brand or experiential marketing initiatives; Experience with large-scale corporate, cultural, or consumer events; Work for established brands, agencies, venues, or hospitality organizations. Recent guests include Omar Deacon, Genetta L. Robinson, and Adrienne Fleming.

How hard is it to get booked on EventUp?

Medium. Guests usually need solid credentials in the topic and an idea that fits the show.

What topics does EventUp cover?

Recent episodes cover Business, Event Marketing, Experiential Marketing, Brand Strategy, and Event Planning. Pitch an idea tied to one of these topics and mention a recent episode.

Publicly listed emails

hello@innovatemkg.com

info@innovatemkg.com

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

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