Discourse in Magic

Jonah Babins

discourseinmagic@gmail.com

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Booking Overview

Jonah Babins uses the world of magic to teach practical systems for performers who want to scale their bookings and pricing. The show is especially useful for PR pros looking for experts in creator-led business growth, sales strategy, and performance-industry branding.

Metrics

Episodes: 369

Frequency: Irregular

Rating: 4.7/5.0

Estimated listeners: 1k-10k

Gender skew: Male

Location: USA

Contact Information

discourseinmagic@gmail.com

For verified host and producer emails, sign up to view.

Host

Jonah Babins - Jonah Babins is the founder of Discourse in Magic and the Toronto Magic Company. He teaches actionable philosophies and systems for magicians, focusing on how performers scale from hobbyists to hig...

Booking Intelligence

Booking Requirements

medium
Typical Credentials:  
Magicians/creator-entrepreneurs with a strong public platform (podcast/YouTube/livestream/community) or operators who run growth/sales systems (e.g., booking management, creator coaching, branded rosters).
Required Achievements:  
Runs a public magic media channel (podcast and/or livestream), Built a recognizable magic brand or talent roster, Demonstrated growth outcomes through coaching/workshops or scalable operations

Recent Guest Discussions

Nick Kay - Discussion And Grilling With Jonah On Building A Magic Management Brand, Growth Philosophy, And Sales-call Strategy (including Anti-budget Positioning).

Josh Norbido - Discussion And Grilling With Jonah On Building A Magic Management Brand, Growth Philosophy, And Sales-call Strategy (including Anti-budget Positioning).

Recent Topics

Magic Business, Sales, Performance, Branding, Automation

Episodes

Here's the recent few episodes on
Discourse in Magic
:

AI For Magicians

May 28, 2026

In this solo episode, Jonah Babins reports back from the annual Mastermind Summit. Every year, Jonah takes the mastermind group to an epic, tropical destination to map out business growth, and this year they returned to a beautiful resort in Mexico. While the room tackled classic pillars like contracts, public shows, SEO, and cold email, one massive topic dominated the entire trip: Artificial Intelligence. Jonah issues a direct warning to performers: it is 2026, and running a business without...

Inside the Chicago Magic Round Table

April 12, 2026

In this special episode, Jonah Babins shares a “meaty” excerpt from his recent business lecture delivered to the Chicago Magic Round Table. Recorded while Jonah was in the midst of a residency at the Chicago Magic Lounge (654 Club), this session skips the tricks and goes straight to the systems that allow a performer to scale from a hobbyist to a high-earning professional. Jonah breaks down the exact philosophy they use at the Toronto Magic Company. While the full lecture covers e...

Trading Places: Jonah Babins with The Magic Guys

March 19, 2026

This week, Discourse in Magic looks a little different. Instead of Jonah interviewing a guest, we’re sharing an episode where the tables were turned. Jonah recently sat down with Josh Norbido and Nick Kay—better known as The Magic Guys—on their popular Australian-based livestream and podcast. The Magic Guys actually “robbed” Jonah of the FSM Award for top Magic Podcast this year, but there are no hard feelings here. Their show is famous for its high energy, active YouTube communit...

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