CPG Vibes

Gavin Konkel, Wade Yenny

cpgvibes100@gmail.com

For verified host and producer emails, sign up to view.

Booking Overview

This is a CPG industry interview and co-host discussion show focused on food, beverage, retail, brokers, category reviews, and emerging brands, with occasional external guests who work directly in the sector. Agencies could credibly pitch CPG founders, retail and brokerage specialists, category-management experts, and trade-show or emerging-brand consultants; booking difficulty is likely low.

Metrics

Episodes: 219

Rating: 5.0/5.0

Estimated listeners: 1k-10k

Gender skew: Unknown

Location: USA

YouTube: 76 subscribers

Contact Information

cpgvibes100@gmail.com

For verified host and producer emails, sign up to view.

Host

Gavin Konkel - CPG industry professional and co-host covering food, beverage, retail, and emerging-brand topics.

Wade Yenny - CPG industry professional and co-host covering food, beverage, retail, and emerging-brand topics.

Booking Intelligence

Booking Requirements

low
Typical Credentials:  
Direct experience in consumer packaged goods, especially food and beverage, retail, brokerage, emerging brands, category management, or trade shows.
Required Achievements:  
Industry expertise in CPG, Experience supporting emerging brands, Participation in major CPG trade events

Recent Guest Discussions

Shannon Peffley - Trade-show Spending Models, Emerging-brand Support, And Industry Events Including Fancy Food, ECRM, Sweets & Snacks, And Expo West

Recent Topics

Cpg, Food, Beverage, Retail, Branding

Episodes

Here's the recent few episodes on
CPG Vibes
:

CPG Vibes - Episode 205 - Category Reviews 102

August 07, 2026

This week we continue our series on Category Reviews - prying knowledge out of industry veterans from all angles. Last week we touched on how soon a broker/brand should reach out, what buyers like to see and what they do or do not want to hear + much more! If you missed that episode - it's worthy of a Spotify or Apple Podcasts listen! This week we will capitalize on buying experience from Darren Viscount who has nearly 30 years of retail buying under his belt in various roles from Categor...

CPG Vibes - Episode 204 - Category Reviews 101

July 31, 2026

This week on CPG Vibes, Wade and Gavin chat all things retail category reviews. We host a discussion with Kenny Hausmann of Fresh Thyme Market to get the buyer's perspective and Shawn Berg of SMB Marketing to hear the broker's side. Kenny brings nearly 20 years of retail buying experience and Shawn matches that with retail selling and analysis. We talk about what data buyers want to see, what level of communication is needed, how long your pitch should be, what can make you stand out ...

CPG Vibes - Episode 203 - Shannon Peffley - CPGX

June 26, 2026

We are back LIVE this week with Shannon Peffley of CPG X! Shannon has brilliantly created multiple models helping emerging brands efficiently spend at tradeshows. But that is not everything Shannon does to help emerging brands. He'll be at Fancy Food this weekend in NYC and he has done several other events like the ECRM's, Sweets and Snacks, Expo West and more!

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