CPG Vibes

Gavin Konkel, Wade Yenny

Booking Overview

An industry-focused business interview show covering consumer packaged goods, food and beverage, retail buying, brokerage, and sales, typically featuring experienced CPG buyers, brokers, sales leaders, and founders. Credible pitches include retail executives, category management specialists, CPG brand founders, brokers, sales strategists, and trade-show experts with practical industry expertise; booking difficulty is medium because guests are established niche professionals rather than mainstream celebrities.

Metrics

Episodes: 220

Frequency: Weekly

Rating: 5.0/5.0

Estimated listeners: 1,000 - 10,000

Listener location: USA

YouTube: 76 subscribers

Contact Information

Publicly listed emails

cpgvibes100@gmail.com

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

Host

Gavin Konkel - CPG industry professional and co-host with extensive experience in the consumer packaged goods sector.

Wade Yenny - CPG industry professional and co-host with extensive experience in the consumer packaged goods sector.

Booking Intelligence

Booking Requirements

medium

Typical Credentials:

Substantial experience in consumer packaged goods, particularly retail buying, category management, brokerage, brand sales, sales leadership, trade-show strategy, or CPG company operations.

Required Achievements:

Nearly 20 to 30 years of retail buying or CPG experience, Senior, director, vice president, C-suite, founder, or agency leadership roles, Experience with recognized food, beverage, natural products, or retail companies, Practical expertise helping emerging brands sell into retail or optimize trade-show investment

Recent Guest Discussions

Matt Williams - CPG Brokerage, Sales Leadership, Category Reviews, And Retailer-brand Relationships.

John Lane - Retail Category Reviews, Buyer Expectations, Product Innovation, And How Brokers And Brands Should Present To Retailers.

Kate Cash - Sales Strategy, Category Reviews, Broker And Brand Relationships, And Customized Sales Leadership.

Darren Viscount - Retail Buying Perspectives, Category Reviews, Buyer Expectations, And Retailer Decision-making.

Shawn Berg - The Broker's Perspective On Category Reviews, Retail Sales, Data, Communication, And Brand Differentiation.

Recent Topics

Business, Consumer Packaged Goods, Retail Buying, Food And Beverage, Brand Sales

Episodes

Here's the recent few episodes on

CPG Vibes

CPG Vibes - Episode 206- Category Reviews 103

August 14, 2026

This episode we're continuing our Category Review series! We have rising star in the retail industry, John Lane, from Raley's and Matt Williams, CEO and Founder of The CPG Collective. JJohn has led and leads several new product innovation strategies for Raley's and now oversees Frozen as Sr. Category Manager & Product Innovation. We'll get insight into how he and buyers look at category reviews - what they want to see from brokers and brands and what not to do. Matt has extensive knowledg...

CPG Vibes - Episode 205 - Category Reviews 102

August 07, 2026

This week we continue our series on Category Reviews - prying knowledge out of industry veterans from all angles. Last week we touched on how soon a broker/brand should reach out, what buyers like to see and what they do or do not want to hear + much more! If you missed that episode - it's worthy of a Spotify or Apple Podcasts listen! This week we will capitalize on buying experience from Darren Viscount who has nearly 30 years of retail buying under his belt in various roles from Categor...

CPG Vibes - Episode 204 - Category Reviews 101

July 31, 2026

This week on CPG Vibes, Wade and Gavin chat all things retail category reviews. We host a discussion with Kenny Hausmann of Fresh Thyme Market to get the buyer's perspective and Shawn Berg of SMB Marketing to hear the broker's side. Kenny brings nearly 20 years of retail buying experience and Shawn matches that with retail selling and analysis. We talk about what data buyers want to see, what level of communication is needed, how long your pitch should be, what can make you stand out ...

Publicly listed emails

cpgvibes100@gmail.com

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

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