Episodes: 14
Frequency: Weekly
Rating: 5.0/5.0
Estimated listeners: 100 - 1,000
Listener location: Australia
Instagram: 24.0k followers
Publicly listed emails
hello@chainsocial.com.au
careers@chainsocial.com.au
hello@pivotalconversations.ai
Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.
Shelby Van Zwol - CEO of Chain Social, an Australian marketing agency, and co-host of the show.
Adele Elliott - Digital Director at Chain Social, an Australian marketing agency, and co-host of the show.
Steff Anderson - E-commerce Cash Flow, Margins, Discounting, Advertising Costs, Forecasting, Tax Obligations, Inventory, And Financial Health.
Phil De Winter - Scaling An E-commerce Brand On Meta, Building An In-house Content System, Performance Marketing, Platform Strategy, And Consumer Sentiment.
Spilling the Tea on the NYC Meta Agency Summit
October 10, 2026
Welcome to our NYC mini series 🗽🤎 Meta invited Chain to New York for its Agency Summit, and we were one of only three Australian agencies there. The day after, Shelby and Adele sat down in an iconic New York studio to tell you everything while it was still fresh: the new features, the big themes and what the next 6–12 months look like for anyone running ads. In this episode: 💫 Meta Ads Creative Studio: deeper creative analysis, performance by demographic, and industry benchmarking 💫 ...
The Black Friday Hangover: How to Rebuild Your Funnel Before Christmas (and Survive January)
October 03, 2026
If they didn't buy during your November sale, why would they buy the week after at full price? In our final Black Friday episode, Adele and Shelby unpack the post-sale hangover, and what to do when sales fall off a cliff after BFCM. In this episode: Why a new product drop is the best cure for the post-sale slump Treating early December as a rebuild: excluding November visitors and shifting budget to add-to-cart and checkout campaigns Gifting angles and shipping cut-off urgenc...
Don't Trade Your Brand for a Quick Sale: Black Friday Creative That Actually Stands Out
September 27, 2026
Creative is more than half the outcome on Meta, and in November every feed looks the same. Adele runs through the Black Friday creative types that keep winning: simple offer statics with your logo on them (yes, your logo), cart screenshots showing the savings, text message exchanges, founder and employee content, pack an order with me, and creator content like unboxings, try-ons and demos. Meta is pushing paid partnership ads harder than ever, so if they're not in your mix, you'll fall behind...
Startups With Stu · Low booking difficulty · 100 - 1,000 listeners
Digital Cheesecake: Marketing and Growth Podcast · Medium booking difficulty · < 100 listeners
Chain Pod is hosted by Shelby Van Zwol and Adele Elliott. Its publicly listed emails are hello@chainsocial.com.au, careers@chainsocial.com.au, and hello@pivotalconversations.ai. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.
The publicly listed emails for Chain Pod: hello@chainsocial.com.au, careers@chainsocial.com.au, and hello@pivotalconversations.ai.
Podseeker estimates Chain Pod reaches 100 to 1,000 listeners per episode. Only the publisher has exact numbers.
Chain Pod typically books working professionals with real expertise. Typical guest background: Relevant operating experience as an e-commerce founder, marketing specialist, platform expert, or professional serving online brands, with practical results and actionable expertise. Common among recent guests: Built or scaled an e-commerce brand; Delivered measurable marketing or revenue results; Developed specialized expertise serving e-commerce businesses. Recent guests include Steff Anderson and Phil De Winter.
Low. A guest with relevant expertise and a clear angle for its audience has a realistic chance.
Recent episodes cover Ecommerce, Digital Marketing, Meta Advertising, Email Marketing, and Entrepreneurship. Pitch an idea tied to one of these topics and mention a recent episode.
Publicly listed emails
hello@chainsocial.com.au
careers@chainsocial.com.au
hello@pivotalconversations.ai
Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.
Try us risk free with a FREE 3 days trial.
Join hundreds of PR teams using Podseeker to pitch and land bookings