Breaking and Entering Advertising Podcast

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Patrick Coffee on the Real State of Advertising

May 27, 2026

Patrick Coffee of The Wall Street Journal joins the Breaking and Entering Advertising Podcast to break down the current state of the advertising industry.We talk about why creative departments feel increasing pressure inside holding companies, how AI is changing expectations for marketers, why creator marketing still struggles with measurement, and how brands are trying to evolve into entertainment companies.Patrick also shares insights from covering the industry for more than a decade, inclu...

What Top Creative Directors Want From Entry-Level Talent

May 20, 2026

In this solo episode of the Breaking and Entering Podcast, Geno Schellenberger opens up about how AI, holding company consolidation, and changing agency structures are reshaping the path into advertising. From portfolio schools to creative partnerships to tools like Runway and ChatGPT, Geno breaks down what young creatives should actually focus on in 2026.Geno also shares advice on building a portfolio, finding mentors, standing out to recruiters, and why “nerd up, work up, cool up” still app...

The Manifesto Expert Behind Apple, Meta & Nike’s Greatest Brand Writing Secrets | Lonnie Elliot

May 13, 2026

What separates memorable brands from forgettable ones? According to brand writer and manifesto expert Lonnie Elliot, it starts with belief.In this episode of Breaking and Entering Advertising, Geno Schellenberger sits down with the former Apple and Meta writer to break down the true anatomy of great manifestos, from Think Different to Nike’s Dream Crazier. Lonnie explains the structures behind powerful brand storytelling, why tension and point of view matter, how startups often get branding w...