Behind The Shelf
Booking Overview
Metrics
Episodes: 10
Frequency: Every two weeks
Rating: 5.0/5.0
Estimated listeners: 100 - 1,000
Gender skew: Neutral
Listener location: USA
Contact Information
Publicly listed emails
team@fame.so
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Host
Keren Novack - Host of a Curion show examining consumer insights and product innovation across the CPG and retail landscape.
Booking Intelligence
Booking Requirements
Recent Guest Discussions
Lindsay Hancock - Differentiating A Cookie-mix Brand, Earning Shopper Trial, Packaging And Product Experience, Co-manufacturing, And Scaling While Protecting Product Quality.
Hailey Swartz - Positioning Vegetables As The Hero Of Plant-based Products, Validating Consumer Demand, Maintaining Product Quality, Repeat Purchases, And Retail Growth.
Jessica Hamel - Developing Seasonings With Benefits, Consumer Adoption, Product Efficacy, Consumer Education, And Focused Brand Growth.
Roger Velasquez - Bringing Traditional Peruvian Chicha Morada To U.s. Consumers, Ingredient Sourcing, Consumer Education, Retail Sales, And Scaling While Preserving The Product's Roots.
Sean Knecht - Building A CPG Snack Brand, Validating Demand, Branding, Retailer Evaluation, Shelf Velocity, And Operational Planning.
Recent Topics
Episodes
From Idea to Aisle: Why Great Products Never Make It to Shelf | Monte Ammons
October 14, 2026
Why do 90% of new products fail? Liquid Sherpas’ Monte Ammons shares CPG product launch, consumer insights, and beverage industry strategies. In this episode of Behind the Shelf, Keren Novack speaks with Monte Ammons, Founder and President of Liquid Sherpas, about why most new products fail long before they reach consumers. Drawing on decades in the beverage industry, Monte explains how scalability, consumer insights, and operational discipline determine whether a product becomes a category ...
The Bakery Shelf Gap Nobody Else Saw: A Cookie Mix That Tastes Homemade, with Lindsay Hancock
September 30, 2026
What if the best way to reinvent a category isn't to create something new, but to fix what's been overlooked? Lindsay Hancock saw a gap in the bakery aisle that was hiding in plain sight, and created a cookie mix designed to close it. In this episode of Behind the Shelf, Keren Novack sits down with Lindsay Hancock, Founder and CEO of My Better Batch, to explore how she turned years of CPG experience into a premium cookie-mix brand built around convenience without compromising on taste or ing...
What if Actual Vegetables Were the Whole Point? With Hailey Swartz
September 16, 2026
What if the plant-based revolution was missing the whole point? On this episode of Behind the Shelf, host Keren Novack sits down with Hailey Swartz, Co-founder and Co-CEO of Actual Veggies, to unpack a contrarian approach to the plant-based category: making vegetables the hero instead of trying to make them taste like meat. Hailey shares how Actual Veggies identified a gap between consumer motivations and what the market was offering, validated its concept ahead of the trend, and protected ...
Frequently asked questions
How do I get in touch with Behind The Shelf?
Behind The Shelf is hosted by Keren Novack. Its publicly listed email is team@fame.so. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.
What is the email for Behind The Shelf?
The publicly listed email for Behind The Shelf: team@fame.so.
How many listeners does Behind The Shelf have?
Podseeker estimates Behind The Shelf reaches 100 to 1,000 listeners per episode. Only the publisher has exact numbers.
Who is an ideal guest for Behind The Shelf?
Behind The Shelf typically books rising experts. Typical guest background: Founders, co-founders, and senior operators with firsthand experience developing, positioning, launching, or scaling consumer products, especially in CPG and retail. Common among recent guests: Founded or co-founded a consumer brand; Launched a product and established consumer or retail demand; Built experience scaling a CPG business or expanding retail distribution. Recent guests include Lindsay Hancock, Hailey Swartz, and Jessica Hamel.
How hard is it to get booked on Behind The Shelf?
Low. A guest with relevant expertise and a clear angle for its audience has a realistic chance.
What topics does Behind The Shelf cover?
Recent episodes cover Business, Entrepreneurship, Consumer Packaged Goods, Product Innovation, and Consumer Behavior. Pitch an idea tied to one of these topics and mention a recent episode.
Publicly listed emails
team@fame.so
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