Aspire with Emma Grede

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Build a Team That Wins: Emma Grede on Hiring the Right Employees

May 28, 2026

Hiring is the single most consequential thing you do when you're building anything. Get it right and it compounds. Get it wrong and it costs you years. In today's episode, Emma is sharing the thing she's come to believe is true: the team you build is the most honest reflection of how well you know yourself. This is the real version of what Emma's looking for when she's sitting across from a candidate—the exact framework for how she actually thinks about it, the mistakes she's made, and why...

Gary Vaynerchuk: Why Truth, Humility, and Kindness Will Become Your Next Superpower

May 26, 2026

Gary Vaynerchuk has spent the last two decades understanding where culture and consumer behavior were headed long before the rest of the world caught up. He was early to YouTube, Twitter, TikTok, creator commerce, and live shopping. But this conversation is about more than algorithms and internet trends. In this episode, Gary sits down with Emma to talk about the real reason most people stay stuck: fear. Fear of judgment. Fear of failure. Fear of what other people will think if they try some...

Bethenny Frankel: The Business Model Nobody Else Will Share

May 19, 2026

Bethenny Frankel turned a TikTok account into a $20-million-a-year business without a plan or a brand of her own. She had a vision and a set of deal terms that no one in the industry has been able to replicate, or get her to explain, until now.  In this conversation, Emma gets Bethenny to do the thing she never does: open her playbook. Bethenny shows the work behind it all—the deal structures, the dollar amounts, the model she built that agencies keep trying to reverse-engineer and she keeps...