Ad Age Insider

Parker Herren

Booking Overview

This is an advertising and marketing industry show combining host-led news analysis with conversations involving Ad Age journalists and occasional external agency and industry leaders. Agencies could credibly pitch agency founders, senior marketers, media and advertising strategists, and leaders behind award-winning campaigns or innovative business models; booking difficulty is medium because guests generally need strong, timely industry credentials.

Metrics

Episodes: 218

Frequency: Multiple_weekly

Rating: 4.4/5.0

Estimated listeners: 1k-10k

Gender skew: Unknown

Location: USA

YouTube: 15.7k subscribers

Instagram: 552.0k followers

Contact Information

Publicly listed emails

info@adage.com

aapodcast@crain.com

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

Host

Parker Herren - Host of Ad Age Insider, covering developments across advertising, marketing and media.

Booking Intelligence

Booking Requirements

medium

Typical Credentials:

Agency founders and senior executives, accomplished advertising or marketing practitioners, and leaders with recognized expertise in agency strategy, media, branding or campaign development.

Required Achievements:

Recognition through major industry awards, Leadership of an agency or advertising business, Demonstrated success with innovative agency models, campaigns or client strategies

Recent Guest Discussions

Ewan Larkin - Small-agency Business Models, Outcomes-based And Equity Arrangements, Agency Reinvention, Consolidation And Competing With Larger Firms

Brian Bonilla - Small-agency Business Models, Outcomes-based And Equity Arrangements, Agency Reinvention, Consolidation And Competing With Larger Firms

Judy Pollack - Small-agency Business Models, Outcomes-based And Equity Arrangements, Agency Reinvention, Consolidation And Competing With Larger Firms

Recent Topics

Advertising, Marketing, Branding, Agencies

Episodes

Here's the recent few episodes on

Ad Age Insider

AI is all over earnings calls. AI ROI isn't, with Garett Sloane

August 21, 2026

Ad Age senior tech editor Garett Sloane unpacks why AI dominates earnings calls at companies from Meta and Google to Colgate-Palmolive, Amazon and Booking Holdings even if it's not yet moving the bottom line for most. The conversation covers AI search and chatbots reshaping consumer discovery, ChatGPT's ad business outlook, agentic commerce experiments and the slow, standards-limited rollout of agentic ad buying across PubMatic, Criteo and Magnite. Sloane and host Parker Herren discuss where ...

Weekly Report: PepsiCo's AI agency review signals a shift from experiments to infrastructure

August 20, 2026

This week: PepsiCo is running a global agency review focused on building out AI marketing capabilities, with Omnicom, Accenture, Deloitte, and Publicis Sapient all vying for the assignment. Plus, Google enlists creatives Susan Credle, Tiffany Rolfe and Jayanta Jenkins to make AI-generated ads using Flow and Gemini to shift industry sentiment on AI; OpenAI's CMO for business argues ChatGPT is letting non-marketers like engineers make ads; Kick launches Kick Ads with tiered brand suitability c...

Weekly Report: Dollar Tree shifts to emotional branding as it eyes $1 billion in untapped sales

August 13, 2026

Dollar Tree named independent agency Tombras its first-ever creative agency of record ahead of a September brand campaign—what it reveals about the shift from performance marketing to full-funnel brand building. Plus, Quality Meats co-founders launched cannabis beverage Herb Light, using retro beer nostalgia to help THC drinkers understand dosage before they try it; OpenAI expanded ChatGPT's ad infrastructure with new partners including Kochava, though brand safety and independent verificatio...

Publicly listed emails

info@adage.com

aapodcast@crain.com

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

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