3 in the Key

Elias, Fuad, Dave, Will
the3inthekey@gmail.com (+1 verified host & producer email)

Booking Overview

A Canadian, fan-first basketball show focused on in-depth analysis across the NBA, NCAA, USports, and international hoops. Guests typically come from the basketball world—players, coaches, and builders—making it a strong platform for community, development, and performance-focused announcements.

Metrics

Episodes: 378

Frequency: Weekly

Rating: 5.0/5.0

Estimated listeners: 1k-10k

Gender skew: Male

Location: USA

YouTube: 14.9k subscribers

30s Ad: 24 - 27, 60s Ad: 28 - 31

Contact Form

Contact form available - Official Form

Host

Elias - Co-host of 3 in the Key. Provides a fan-perspective lens on basketball across the NBA, NCAA, USports, and international leagues.

Fuad - Co-host of 3 in the Key. Leads in-depth breakdowns and discussion of basketball topics, including player development and league narratives.

Dave - Listed as one of the show’s recurring contributors on 3 in the Key alongside the other hosts; supports the weekly basketball coverage from the fan perspective.

Will - Listed as one of the show’s recurring contributors on 3 in the Key alongside the other hosts; supports the weekly basketball coverage from the fan perspective.

Booking Intelligence

Booking Requirements

medium
Typical Credentials:  
Basketball practitioners with a clear Canadian/international pathway or impact: coaches/founders of academies, current or former players, and sports community leaders (often tied to development programs or player journeys).
Required Achievements:  
Founded or leads a basketball academy/program, Coaching/mentoring athletes at youth or development levels, Active professional or semi-pro playing experience, Notable career progression across leagues/countries

Recent Guest Discussions

Hussein Mahmoud - Basketball Academy And Coaching; Building Habits/skills; Youth Development; Community Fundraising Initiative (hoops For Lebanon)

Jaaden Lewis - Personal Basketball Journey; Playing Career Path Across Countries/leagues (canada To Europe); Development And Progression

Recent Topics

Basketball, Player Development, Coaching, Youth Sports, Academy, Sports Performance, Community, International Basketball, Ncaa, Usports

Episodes

Here's the recent few episodes on
3 in the Key
:

EP. 394: Building Ottawa's Basketball Future With Hussein Mahmoud

March 29, 2026

Elias and Fuad are back for another edition of 3 in the Key! This week the fellas are joined by Hussein Mahmoud, the founder and coach of 613 Basketball Academy. They discuss the academy, building great habits, skills, and the importance beyond just playing games. Hussein is also organizing Hoops for Lebanon to raise funds for families that have been displaced by the war. Link to donate to the fundraiser: https://www.zeffy.com/en-CA/team/613-basketball-academy-fundraising-team 

EP. 393: Jaaden Lewis Shares His Basketball Journey - From Canada to Portugal to Slovakia

March 27, 2026

Elias and Fuad are back for another edition of 3 in the Key! The fellas are joined by Jaaden Lewis who currently plays for BC Prievidza. Jaaden shares his basketball journey with the guys. 

EP. 392: Lakers Streaking & The Matchup Everyone Wants To Avoid In The West

March 22, 2026

Elias and Fuad are back for another edition of 3 in the Key! The fellas discuss the red hot Los Angeles Lakers and the MVP case for Luka. The guys also discuss the one Western Conference team that teams want to avoid in the playoffs.

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