The Marketing Architects

aklaphake@markarch.com

For verified host and producer emails, sign up to view.

Booking Overview

This is a research-driven solo expert marketing podcast focused on marketing effectiveness, brand building, media strategy, psychology, and economics, with recent episodes featuring the show's internal marketing team rather than external interview guests. Conventional guest pitching appears unlikely based on the established format; if the show begins accepting guests, credible candidates would likely be senior marketers, marketing researchers, economists, or brand strategists with evidence-based expertise.

Metrics

Episodes: 290

Frequency: Multiple_weekly

Rating: 4.7/5.0

Estimated listeners: 1k-10k

Gender skew: Unknown

Location: USA

YouTube: 2.7k subscribers

Contact Information

aklaphake@markarch.com

For verified host and producer emails, sign up to view.

Host

Elena - Part of the marketing team of experienced marketers on The Marketing Architects; in recent episodes, Elena contributes to breaking down research-backed marketing takeaways and strategy frameworks (...

Angela - Part of the marketing team of experienced marketers on The Marketing Architects; in recent episodes, Angela discusses research findings and strategy implications around marketing measurement, brand...

Rob - Part of the marketing team of experienced marketers on The Marketing Architects; in recent episodes, Rob joins Elena (and sometimes others) to translate marketing research into actionable marketing...

Booking Intelligence

Booking Requirements

medium
Typical Credentials:  
Experienced marketers and media/brand strategy leaders; likely research-literate practitioners (e.g., demand gen/brand strategy leadership background) who can translate marketing/psychology/economics research into actionable guidance.
Required Achievements:  
Leadership roles in demand generation and brand strategy, Notable industry experience in media planning/buying, Ability to connect brand and performance measurement to revenue outcomes

Recent Guest Discussions

Peter Sengenberger - Performance-to-brand Strategy; Doom Loop From Performance-only Focus; Prepaid Demand; Depth Of Message Framework And Media Quality Of Impressions

Recent Topics

Marketing Research, Marketing Effectiveness, Brand Building, Media Planning, Consumer Psychology

Episodes

Here's the recent few episodes on
The Marketing Architects
:

BONUS: An Ecommerce Brand’s Guide to TV that Performs

July 13, 2026

According to WARC, TV drives more sales impact than Facebook video and YouTube. GOVX proved the research to be true, growing orders alongside TV impressions.Recorded live at CommerceNext 2026, this bonus episode features Marketing Architects Chief Strategic Growth Officer Stacey Hawes and GOVX Chief Brand Officer Aaron Pelander. They tackle one of marketing's toughest challenges: proving TV's impact when its biggest effects don’t show up for months after launch. Aaron shares how GOVX moved fr...

Nerd Alert: The Packaging Redesign Dilemma

July 09, 2026

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena and Rob explore why packaging redesigns so often backfire, and what actually drives shoppers to pick a product off the shelf. Topics covered: [01:21] "The Packaging Redesign Modernization Dilemma" [03:06] Why redesigns are an expensive, common gambl...

How to Build a Media Mix That Actually Works

July 07, 2026

Concern over short-termism has more than doubled in three years, from 25% of marketers calling it the biggest industry issue in 2022 to 55% in 2025. And yet, budget allocation has barely moved.This week, Elena, Angela, and Rob dig into why the say-do gap persists in media planning and what it looks like to build a mix based on marketing effectiveness principles instead. They walk through the 60-40 rule and how to make it your own, what warning signs signal a brand is over-indexed on performan...

Get your clients booked on top podcasts

Try us risk free with a FREE 3 days trial.

Start Your Free Trial

Join hundreds of PR teams using Podseeker to pitch and land bookings