The Art of Excellence

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John Paul DeJoria: The Co-founder of John Paul Mitchell Systems and Patrón tequila on why success unshared is failure

June 15, 2026

John Paul DeJoria epitomizes the American dream, rising from adversity to become a renowned entrepreneur and philanthropist. He is best known for co-founding iconic brands John Paul Mitchell Systems and The Patrón Spirits Company. John Paul has made philanthropy his core mission, establishing JP's Peace, Love & Happiness Family Foundation in 2011 to contribute to a sustainable planet by investing in people, animals, and the environment. This year, he was recognized as #24 on Forbes' list of t...

Frank Weisser: High trust at mach speed

February 17, 2026

Frank Weisser is a two-time Blue Angels Pilot who was deployed in combat three separate times, including to Afghanistan and Iraq. He has accumulated more than 5,000 flight hours and nearly 500 carrier arrested landings. His decorations include multiple Meritorious Service Medals, Strike Flight Air Medals and various personal and unit awards. Because of his experience flying at extreme low altitudes and inverted, he was the pilot for the most complex and memorable air combat scenes in Top Gun:...

Aron Ralston: Turning Boulders into Blessings

January 06, 2026

Aron Ralston's extraordinary story of survival after an 800-pound boulder trapped him in a remote Utah canyon captured global headlines in 2003. In his New York Times best seller, Between a Rock and a Hard Place, the Oscar-nominated film, 127 Hours, and on stage, Ralston takes audiences vicariously through those six days without water, means of communication, or hope of escape, to the ecstatic moments when he freed himself by severing his own arm. Aron later returned to his outdoor passions, ...