The Business Of Strength Podcast

Dan Goodman, Coach Joe

Booking Overview

The Business Of Strength Podcast takes listeners behind the scenes of a private-sector sports performance gym and translates those learnings into business systems for coaches and training owners. It’s a good booking fit for guests who can speak to coaching-business growth, leadership, operations, sales, and marketing in the fitness/performance world.

Metrics

Episodes: 228

Frequency: Irregular

Rating: 5.0/5.0

Estimated listeners: 1k-10k

Gender skew: Male

Location: USA

YouTube: 254 subscribers

Instagram: 2.4k followers

30s Ad: 46 - 56, 60s Ad: 54 - 64

Contact Information

info@varsityhousegym.com

Host

Dan Goodman - Works with gym owners and coaching organizations (7+ years referenced) helping them build stronger coaching development, leadership, operational systems, and sales/marketing. Hosts the Business of ...

Coach Joe - Host and coach figure associated with the Varsity House / Business of Strength ecosystem. Leads episodes that connect training operations and coaching businesses with adjacent performance and healt...

Booking Intelligence

Booking Requirements

medium

Typical Credentials:

Practitioners and operators in sports performance/fitness-business (gym owners, coaching leaders), adjacent healthcare/professional services leaders (e.g., physical therapy leaders), and occasional high-profile public figures who can credibly discuss policy/regulatory impact on small businesses.

Required Achievements:

Built or scaled a coaching/training or performance-based business, Led a private clinical practice or implemented non-insurance care models, Authored thought leadership on business/pricing/operations within fitness or professional services, Held public office or served in a role relevant to small-business policy

Recent Guest Discussions

Congressman Mike Lawler - How Policy Affects Small Business Owners; Connecting With Public Officials; Hiring/retention; What Business Owners Misunderstand About Regulation And Local Business Conditions.

Dr. David Kwon - Running Hospitality-style (customer-experience Driven) Physical Therapy/performance Businesses; Cash-based/hybrid Models Vs Insurance; Pt-profession Future; Collaboration Between Pts And Strength Coaches; Patient-centered Care And Marketing Through Community Relationships.

Recent Topics

Gym, Coaching, Pricing, Operations, Leadership, Sales, Marketing, Retention, Healthcare, Performance

Episodes

Here's the recent few episodes on

The Business Of Strength Podcast

EP 229: What Most Owners Don’t Understand with Congressman Mike Lawler

April 13, 2026

On this episode of the Business of Strength Podcast, Dan Goodman sits down with Congressman Mike Lawler to break down what small business owners actually need to be paying attention to right now. They discuss how to connect with people in his position, why it matters, and what most owners misunderstand about how policy impacts their business. They touch upon hiring, retention, and what he sees from the small businesses that stand the test of time.From there, we dive into what actually makes a...

EP 228: Running a Hospitality Based PT Business

April 09, 2026

In this episode of the Business of Strength Podcast, Coach Joe sits down with Dr. David Kwon of Next Level Physio to dig into the evolving world of physical therapy and performance. They discuss why so many PTs are moving away from insurance-based care, how cash-based and hybrid models actually benefit the patient, and what good physical therapy should really look like: one-on-one time, progressive loading, and performance-minded rehab that feels more like training than a sterile clinic visit...

EP 227: Money

April 01, 2026

On this episode of the Business of Strength Podcast, Dan Goodman covers why gym owners misuse money and what to do instead. After working with gym owners for 7+ years, one thing is clear: our industry has a strange relationship with money. Coaches sell with their own wallet in mind, undercharge, and hesitate to raise rates even as costs rise. Instead of fixing pricing, gym owners start cutting coaching hours, marketing, education, and services—stepping over dollars to pick up pennies. In this...

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