The Business of Boutique Fitness
Booking Overview
Metrics
Episodes: 730
Frequency: Weekly
Rating: 4.8/5.0
Estimated listeners: 1k-10k
Gender skew: Neutral
Location: USA
30s Ad: 59 - 71, 60s Ad: 69 - 82
Contact Information
Host
Lise Kuecker - Studio owner turned founder of Studio Grow, where she works with thousands of boutique fitness studio owners across 40+ countries. After selling her own wildly profitable studios in the mid-7 figur...
Booking Intelligence
Booking Requirements
Recent Guest Discussions
Caroline Plambeck - When To Rebrand Or Pivot A Boutique Fitness Studio; Data-informed Diagnosis And Risk Mitigation.
Heather Garrick - When To Rebrand Or Pivot A Boutique Fitness Studio; Diagnosing With Retention/engagement And Making Strategic Adjustments.
Ashley Vasquez - International Expansion Strategy; Maintaining Brand Standards While Localizing; Operational/cultural Considerations And Partner Stakes.
Lisa Taylor - What To Assess Before Opening A Second Fitness Studio Location; Scaling Systems, Sops, And Avoiding Common Timing Mistakes.
Alina Cooper - Criteria And Readiness For Opening A Second Studio; Profit/cash Flow Baselines, Operational Independence, Leadership Depth, And Replicable Systems.
Recent Topics
Episodes
731: The Anatomy of a High-Performing Studio Team
May 21, 2026
Your studio's brand isn't your name, logo or aesthetics—it's your people. That means if your team isn't performing at its highest level, neither is your business. To fix what's wrong, Alina Cooper and Matt Hanton break down Patrick Lencioni's Five Dysfunctions of a Team in Episode 731: The Anatomy of a High-Performing Studio Team. Build a strong foundation: foster vulnerability-based trust so people feel connected Reframe conflict: invite honest, productive debate to drive better outcomes...
730: When to Rebrand or Pivot Your Studio
May 14, 2026
If your studio starts to feel out of sync with your market, members or your vision, something's gotta change. Otherwise, you're leaving revenue, retention and growth on the table. Get a candid, been-there roadmap from Heather Garrick and Caroline Plambeck in Episode 730: When to Rebrand or Pivot Your Studio—and find out if it's time to make your move. Solve the right problem: strategy shift (pivot) or identity transformation (rebrand) Spot the red flags: declining retention, market confus...
729: Live from The HFA Show 2026 - Lise Kuecker and Ashley Vasquez
May 07, 2026
Boutique fitness is going global, but it's not just a growth play. International expansion is a full-scale operational, cultural and strategic transformation with real opportunities and risks. Get the inside track from someone who's actually built it at scale in Episode 729: Live from The HFA Show 2026: Lise Kuecker and Ashley Vasquez, VP of International at [solidcore]. 80/20 rule: maintain brand standards while allowing localized adaptation Tech reality check: your CRM, app and LMS may not...
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