The Business of Boutique Fitness

Lise Kuecker

lisa.m.kuecker@gmail.com

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Booking Overview

This show is built for boutique fitness studio owners who want practical, proven strategies to grow—covering studio operations, branding decisions, and scaling from one location to many. It’s especially valuable for PR because it attracts operators and industry leaders with real-world experience running and expanding fitness businesses.

Metrics

Episodes: 731

Frequency: Weekly

Rating: 4.8/5.0

Estimated listeners: 1k-10k

Gender skew: Neutral

Location: USA

Contact Information

lisa.m.kuecker@gmail.com

For verified host and producer emails, sign up to view.

Host

Lise Kuecker - Studio owner turned founder of Studio Grow, where she works with thousands of boutique fitness studio owners across 40+ countries. After selling her own wildly profitable studios in the mid-7 figur...

Booking Intelligence

Booking Requirements

medium
Typical Credentials:  
Boutique fitness operators, studio owners, and/or executives (e.g., VP/leadership roles) with direct experience in studio growth, rebranding/pivoting, and multi-location scaling; may also include recognized strategists connected to boutique fitness brands.
Required Achievements:  
Owned and scaled boutique fitness studios, Built multi-location or multi-market operations, Led brand strategy initiatives such as rebrands/pivots, Held senior leadership roles in boutique fitness (e.g., international expansion), Developed or implemented repeatable systems/SOPs for growth

Recent Guest Discussions

Caroline Plambeck - When To Rebrand Or Pivot A Boutique Fitness Studio; Data-informed Diagnosis And Risk Mitigation.

Heather Garrick - When To Rebrand Or Pivot A Boutique Fitness Studio; Diagnosing With Retention/engagement And Making Strategic Adjustments.

Ashley Vasquez - International Expansion Strategy; Maintaining Brand Standards While Localizing; Operational/cultural Considerations And Partner Stakes.

Lisa Taylor - What To Assess Before Opening A Second Fitness Studio Location; Scaling Systems, Sops, And Avoiding Common Timing Mistakes.

Alina Cooper - Criteria And Readiness For Opening A Second Studio; Profit/cash Flow Baselines, Operational Independence, Leadership Depth, And Replicable Systems.

Recent Topics

Boutique, Fitness, Studio, Scaling, Branding

Episodes

Here's the recent few episodes on
The Business of Boutique Fitness
:

732: How Smart Fitness Brands Scale

May 28, 2026

Scaling your studio without an informed strategy is a huge gamble. And in today's saturated boutique fitness market, the cost of guessing wrong can cost you more than a million dollars. To reduce risk, don't rely on your instincts. Discover why a feasibility study is vital with Heather Garrick and Lisa Taylor in Episode 732: How Smart Fitness Brands Scale.  Dig into data: make decisions based on numbers, not hope or emotions Know your market: understand demographics, income and wellness s...

731: The Anatomy of a High-Performing Studio Team

May 21, 2026

Your studio's brand isn't your name, logo or aesthetics—it's your people. That means if your team isn't performing at its highest level, neither is your business. To fix what's wrong, Alina Cooper and Matt Hanton break down Patrick Lencioni's Five Dysfunctions of a Team in Episode 731: The Anatomy of a High-Performing Studio Team. Build a strong foundation: foster vulnerability-based trust so people feel connected Reframe conflict: invite honest, productive debate to drive better outcomes...

730: When to Rebrand or Pivot Your Studio

May 14, 2026

If your studio starts to feel out of sync with your market, members or your vision, something's gotta change. Otherwise, you're leaving revenue, retention and growth on the table. Get a candid, been-there roadmap from Heather Garrick and Caroline Plambeck in Episode 730: When to Rebrand or Pivot Your Studio—and find out if it's time to make your move. Solve the right problem: strategy shift (pivot) or identity transformation (rebrand) Spot the red flags: declining retention, market confus...

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