Booking Overview

The 229 Podcast brings healthcare leaders together to unpack high-stakes transformation decisions—especially around health IT strategy, AI adoption, and organizational change. For PR pros, it’s a credible platform for C-suite and transformation leaders who want to be quoted on leadership lessons, risk, and execution in modern healthcare operations.

Metrics

Episodes: 200

Frequency: Irregular

Rating: 4.6/5.0

Estimated listeners: 1k-10k

Gender skew: Male

Location: USA

YouTube: 2.7k subscribers

30s Ad: 35 - 44, 60s Ad: 42 - 50

Contact Form

Contact form available - Official Form

Host

Bill Russell - Hosted by Bill Russell. The show presents dynamic discussions from the community events, focused on healthcare leadership and leaders actively transforming the industry, particularly around health ...

Booking Intelligence

Booking Requirements

medium
Typical Credentials:  
Healthcare IT and transformation executives (C-suite/board-level preferred) and recognized leaders who can speak credibly to strategy, organizational change, and AI adoption; may also include senior analysts/reporters with relevant domain expertise.
Required Achievements:  
Former or current CIO/CEO/board experience, Founder/leadership roles in advisory or transformation organizations, Demonstrated track record in large-scale healthcare modernization or AI/automation programs, Thought leadership on risk, governance, trust, and operational execution

Recent Guest Discussions

Kristine Jarvis - Holistic Transformation And Systems Thinking; Global Workforce And AI Myths; Leadership/technical Fluency; Organizational Metrics For Success

Janet Malzone - Healthcare Sourcing Decisions And Transformation Leadership; Leadership Lessons Related To Global Workforce And Roi; Trust And Execution

Lisa Davis - Offshore/nearshore And Automation Strategy; Leadership Maturity; Pre-mortem Technique; Cultural Metrics; Rebuilding Trust After Transformation Missteps

Sarah Richardson - Leadership And Eq; Distributed Thinking; Leading Through Uncertainty; Reframing Innovation And Risk Under AI Adoption

Drex DeFord - Agentic AI Implications; “great Trust Recession”; Deepfake Dangers And Verification

Recent Topics

Healthcare, Health It, Artificial Intelligence, Leadership, Transformation, Change Management, Strategy, Organizational Development, Technology Management, Governance

Episodes

Here's the recent few episodes on
The 229 Podcast
:

The Front Door Is Wide Open: Healthcare's IAM Wake-Up Call | Executive Interview with Mark Ferrari

May 21, 2026

May 20, 2026: Mark Ferrari, VP of Advisory Services at Fortified Health Security, joins Drex DeFord on UnHack for a candid conversation about the threat landscape keeping healthcare security leaders up at night. From asset inventory gaps to the explosion of identity-based attacks, Mark brings a rare perspective shaped by military service, 30 years as an EMT, and deep healthcare IT experience. He pulls no punches on why healthcare keeps buying tools before defining the problem, and what it act...

The Hidden First Step in Healthcare Ransomware Attacks Revealed | 2 Minute Drill with Drex DeFord

May 21, 2026

Ransomware attacks don't always start with a ransomware gang. They start with someone who gets paid to find the door.Aleksey Volkov, known online as ChewbaccaCore, was an initial access broker. His job was identifying vulnerable companies, exploiting their networks, establishing a foothold, and selling that access on dark web marketplaces. Over 16 months in 2021-2022, his work enabled attacks on seven confirmed US businesses, resulting in $9M in confirmed losses and $24M in intended ransom de...

Leadership Here, Near, and Far | Flourish Rerelease with Lisa Davis, Janet Malzone, and Kristine Jarvis

May 19, 2026

May 19, 2026: Three powerhouse executives tackle healthcare's most complex sourcing decisions in this essential conversation. Lisa Davis, Former CIO and Founder/CEO of Lisa Davis Advisory; Janet Malzone, Former CEO and Board Member; and Kristine Jarvis, Organizational Transformation Leader, reveal what leaders get wrong about offshore, nearshore, and automation strategies. From the pre-mortem technique that prevents million-dollar failures to the cultural metrics most organizations ignore, th...

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