Signals From The Deep

Piper Shaw, JT Brown

Booking Overview

A behind-the-scenes Seattle Kraken podcast featuring host interviews with team talent and creative leadership, plus on-the-road dispatches. It’s a strong platform for guests connected to hockey performance, player development, and franchise branding.

Metrics

Episodes: 48

Frequency: Irregular

Rating: 4.8/5.0

Estimated listeners: 1k-10k

Gender skew: Neutral

Location: USA

Instagram: 649.0k followers

30s Ad: 25 - 28, 60s Ad: 30 - 33

Contact Form

Contact form available - Official Form

Host

Piper Shaw - Host for the official Seattle Kraken podcast, focusing on interviews, analysis, and team dispatches. Guides segments that connect fans to Kraken operations and on-ice/off-ice perspectives.

JT Brown - Co-host of the official Seattle Kraken podcast, conducting exclusive interviews and providing analysis/road reporting for fans. Helps frame conversations around the team’s current season and behind...

Booking Intelligence

Booking Requirements

high
Typical Credentials:  
People closely tied to the Seattle Kraken or elite hockey ecosystem—NHL players (especially newly acquired or milestone players) and senior franchise creative/brand leadership (e.g., VP-level marketing/brand executives). Occasionally, guests appear if they can provide direct team value (operations, creative direction, season milestones).
Required Achievements:  
NHL roster membership or recent acquisition, Team/league milestone participation (e.g., milestone games), Executive leadership in sports branding/creative, Recognized creative work tied to team identity (logos, jerseys, narrative campaigns)

Recent Guest Discussions

Aaron Wiggan - Building The Kraken’s Brand Through Narratives, Logos, And Jerseys

Bobby McMann - Player Background And Career Story; College Economics/theatre; NHL Journey With The Team

Recent Topics

Sports, Hockey, Branding, Creative, Athletes, Teamwork, Performance, Sports Marketing, Franchise, Fan Engagement

Episodes

Here's the recent few episodes on
Signals From The Deep
:

A Weather Eye on the Horizon

April 24, 2026

For the final episode of the Seattle Kraken's 2025-26 season, hosts Piper Shaw and JT Brown answer questions from you, the fans! From favorite memories, to the team's offseason needs, to positive takeaways, our hosts recap and look ahead. Thanks for receiving our signal throughout the season and watching along on the Seattle Kraken YouTube!

Theater of the Mind

April 10, 2026

Approaching the end of the regular season, Piper and JT chat about the team's standing, Adam Larsson's 1,000th game celebration, and what this final stretch means for the players.The Kraken's VP of Brand and Creative, Aaron Wiggan, joins the show to tell stories of building the team's brand. From narratives to logos to jerseys, this unique interview gives a glimpse inside the creative minds behind the Kraken. Watch the full video episode on the Seattle Kraken YouTube page.

McMann of Many Talents

March 27, 2026

Piper and JT report from the road where Larsson played his 1,000th game, Gaudreau and team rocked mismatched socks for a good cause, and next season's Global Series with the Kraken was announced!Bobby McMann, the team's newly acquired Center, is this episode's special guest. Meet McMann as he tells his story to the NHL from college where he majored in economics and minored in theatre. Watch the full video episode on the Seattle Kraken YouTube page.

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