Booking Overview

Selling the Couch helps mental health private practitioners grow thriving businesses by blending clinical credibility with marketing, referrals, and content strategy. The show is especially valuable for guests who can teach therapists practical business-building systems—without sacrificing human-centered care.

Metrics

Episodes: 300

Frequency: Weekly

Rating: 4.9/5.0

Estimated listeners: 1k-10k

Gender skew: Male

Location: USA

YouTube: 656 subscribers

30s Ad: 187 - 230, 60s Ad: 223 - 266

Host

Melvin Varghese - Psychologist and creator/host of Selling the Couch, a mental health private practice podcast focused on growing referrals and building sustainable therapist-led businesses. He interviews private pr...

Booking Intelligence

Booking Requirements

medium
Typical Credentials:  
Professionals with demonstrable expertise serving mental health private practitioners (e.g., therapist-focused web designers, marketing strategists, social media/content specialists, entrepreneurs/business coaches in the therapy space) with practical, implementation-ready frameworks and client outcomes.
Required Achievements:  
Published resources or playbooks for therapists (websites/content/marketing), Recognized specialty positioning within the therapist/mental health niche (e.g., niche agency or consultancy), Case examples or measurable improvements (conversion, inquiries/referrals, site performance), Community/build-in efforts targeting therapists’ practice growth

Recent Guest Discussions

Sarah Gershon - How Therapist Websites Shape Clients’ First Impression; Owned Vs Rented Platforms; Authentic Website Copy; EEAT Considerations

Recent Topics

Private Practice, Therapy, Marketing, Referrals, Social Media, Web Design, Mental Health, Business, Entrepreneurship, Content

Episodes

Here's the recent few episodes on
Selling the Couch
:

422: What Happens to Your Clients If Something Happens to You?

May 21, 2026

What happens to your private practice if you suddenly become incapacitated… or pass away?It’s a difficult question, and one most therapists never want to think about.But in this deeply practical and important conversation, Mel sits down with Dr. Robin Miller to discuss one of the most overlooked responsibilities in private practice: creating a professional will.Dr. Miller shares the personal story that led her to found TheraClosure after unexpectedly losing a close colleague and stepping in t...

421: A Quick Clinical + Life Update

May 14, 2026

In this deeply personal episode, Mel shares an honest update on a new chapter he’s building: one that sits at the intersection of psychology, nervous system regulation, golf, performance under pressure, and the future of clinical work in the age of AI.This is not a polished “success story.” It’s a real-time reflection on what AI is changing in mental health, why traditional private practice models no longer fit for some clinicians, and how to build work that feels deeply aligned with your lif...

420: How A Therapist's Website Shapes A Client's First Impression

May 07, 2026

Do therapist websites still matter in the age of AI? With platforms like ChatGPT, Claude, Google AI Search, social media, and online directories changing how people search for support, many therapists are wondering: Is it even worth investing in a website anymore? In this episode, Mel sits down with Sarah Gershon of Strong Roots Web Design to explore why therapist websites may actually matter more than ever, especially in a world where AI is becoming the intermediary between clinicians and po...

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