SALES with ASLAN

Tom Stanfill, Tab Norris

scassidy@aslantraining.com

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Booking Overview

This podcast helps sales leaders and practitioners shift from pushy tactics to influence built on customer receptivity, trust, and better discovery. Each episode delivers practical frameworks and “truth” lessons on how modern buyers behave and what reps should do differently.

Metrics

Episodes: 248

Frequency: Irregular

Rating: 4.8/5.0

Estimated listeners: <1k

Gender skew: Male

Location: USA

YouTube: 273 subscribers

Contact Information

scassidy@aslantraining.com

For verified host and producer emails, sign up to view.

Host

Tom Stanfill - Co-host of Sales with ASLAN. Discusses buyer behavior changes and practical sales approaches focused on earning trust and uncovering barriers rather than “closing harder.”

Tab Norris - Co-host of Sales with ASLAN. Covers modern buyer-seller dynamics, emphasizing trusted partnership over product pushing and tactics like better discovery and paraphrasing.

Booking Intelligence

Booking Requirements

medium
Typical Credentials:  
Sales leadership or sales enablement practitioners; authors (especially bestselling) and domain specialists (e.g., sales engineering) with experience translating buyer psychology into actionable frameworks.
Required Achievements:  
Authorship of sales-related books (including bestselling), Expertise in sales engineering or sales methodology, Published/recognized frameworks for improving discovery, trust-building, and sales influence

Recent Guest Discussions

Chris White - Clearing Your Mental Cache; Assumptions Vs Listening; Paraphrasing To Build Trust; Why Customers Must Feel Uniquely Understood Before Influence

Recent Topics

Sales, Buying, Customer, Trust, Influence

Episodes

Here's the recent few episodes on
SALES with ASLAN
:

EP 246 Truth #9 Discipline is Greater Than Talent

June 01, 2026

Discipline beats talent in sales because talent may create early momentum, but discipline creates repeatable results.That is the simple truth behind the latest episode of Sales with ASLAN. Tom and Tab unpack an idea that isn't the flashiest idea in the series, and it is not new to most leaders. But it may be one of the most important reminders for sales organizations trying to improve performance, especially when teams are surrounded by more tools, more messaging, and more pressure than e...

EP 245 Truth #8 Attention Follows Need or Novelty

May 28, 2026

In a crowded market, attention is harder to earn than ever. Buyers are overwhelmed by emails, messages, meetings, AI-generated outreach, and competing priorities, so generic sales messaging gets filtered out quickly.In this episode of Sales with ASLAN, Tom Stanfill and Tab Norris continue the “30 Truths for 30 Years” series with a simple but critical idea: attention follows need and novelty.They unpack why buyers pay attention to what is already on their “whiteboard,” how sellers can create r...

EP. 244 Truth # 7 Top Sellers Focus on Identifying Barriers, Not Closing

May 13, 2026

Most salespeople stumble at the finish line because they focus too much on closing rather than uncovering the real barriers that prevent deals from closing. What if the secret to more sales isn’t about closing harder, but about understanding what’s genuinely stopping potential clients in their tracks? In this eye-opening episode, sales experts Tom and Tab reveal how top sellers don’t focus on closing, but on identifying barriers that stand in the way of progress. You’ll discover why pushing f...

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