Pursue Your Spark: Strength & Forward Motion in Midlife

Heike Yates
heikeyates@gmail.com (+1 verified host & producer email)

Booking Overview

“Pursue Your Spark” helps midlife listeners rebuild forward momentum by addressing identity-based patterns, decision hesitation, and body-based self-trust. The show also hosts credible midlife coaches/experts who share practical frameworks that make behavior change feel doable and aligned.

Metrics

Episodes: 100

Frequency: Biweekly

Rating: 4.8/5.0

Estimated listeners: 1k-10k

Gender skew: Female

Location: USA

YouTube: 1.9k subscribers

Instagram: 3.6k followers

30s Ad: 53 - 65, 60s Ad: 63 - 75

Contact Form

Contact form available - Official Form

Host

Heike Yates - Midlife fitness expert and author (40 years of coaching experience) who helps people in the “in-between” seasons of midlife rebuild self-trust and move forward with confidence. Her work blends embo...

Booking Intelligence

Booking Requirements

medium
Typical Credentials:  
Midlife-focused coaches, fitness/wellness educators, professional organizers, therapists or body-mind practitioners with a clear method/framework and practical tools for women.
Required Achievements:  
Published coaching programs/services, Developed recognizable frameworks or methods, Established coaching/consulting practice and audience in midlife/wellness

Recent Guest Discussions

Sue Willoughby - “good Girl” Identity Rules In Midlife; Identity Transitions; Emotional/physical Cost Of Self-abandonment; Reconnecting With Body And Internal Signals; Curiosity And Small-step Change.

Tracy Hoth - Organization Without Overwhelm/feeling Behind; Identity-based Habits; Practical Organizing Method (5-step Space); Small Decluttering Sessions; Clutter Tolerance And Emotional Clutter.

Recent Topics

Midlife, Identity, Coaching, Self Trust, Mindset, Women, Body, Habits, Organization, Frameworks

Episodes

Here's the recent few episodes on
Pursue Your Spark: Strength & Forward Motion in Midlife
:

261. Stop Starting Over: Why You Keep Resetting (and Still Feel Stuck)

May 14, 2026

Do you keep telling yourself, "I'll start Monday again," only to end up frustrated, overwhelmed, and stuck in the same place a few weeks later? In this episode of the Pursue Your Spark Podcast, 261. Stop Starting Over: Why You Keep Resetting (and Still Feel Stuck), I'm unpacking one of the biggest hidden reasons women in midlife struggle with consistency, healthy habits, midlife wellness, and motivation — and it's probably not what you think. Because here's the truth: you may not actual...

260. How Good Girl Rules Keep Women Stuck in Midlife / Sue Willoughby

April 30, 2026

You've gotten really good at being the one who adjusts—and in midlife, you start to feel the cost of it. In Episode 260, How Good Girl Rules Keep Women Stuck in Midlife / Sue Willoughby, I sit down with Sue to explore how good girl rules in midlife quietly shape how women think, act, and show up—often through patterns such as being agreeable, accommodating, and always putting others first. These patterns can work for a long time. Until they don't. Moreover, we unpack why midlife is the...

259. Why Your Routines Stop Working in Midlife (It's Not Discipline)

April 16, 2026

Why does it feel like no matter how many times I reset my routine… nothing sticks anymore? In this episode, "Why Your Routines Stop Working in Midlife (It's Not Discipline)", I dive into a pattern I see again and again—and one I know personally: the reorganization loop. I keep trying to fix things by organizing better. Moreover, I adjust my schedule, rebuild my routines, and create new plans. And for a moment, it feels productive. In addition, it gives me a sense of control. However, tha...

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