Booking Overview

This marketing strategy podcast spotlights how campaigns and brand decisions are built—using real-world examples and the people behind them. It’s a strong booking target for PR leaders and marketers who want to explain strategy outcomes, not just promote tactics.

Metrics

Episodes: 302

Frequency: Monthly

Rating: 4.8/5.0

Estimated listeners: 1k-10k

Gender skew: Neutral

Location: USA

30s Ad: 61 - 74, 60s Ad: 71 - 84

Contact Form

Contact form available - Official Form

Booking Intelligence

Booking Requirements

medium
Typical Credentials:  
Senior marketing strategists, research leaders, and agency/platform executives (e.g., brand strategy, media/experience strategy, insights/measurement) from major agencies/consultancies (e.g., Ipsos, CAA, large holding-company agencies) or high-profile in-house teams overseeing notable campaigns.
Required Achievements:  
Led major brand campaigns or category-defining positioning, Directed or authored strategic research/measurement frameworks, Held senior roles (VP/SVP/CSO) in strategy, insights, experience design, or brand planning

Recent Guest Discussions

Jamie Stenziano - Research And Measurement Of Brand Sponsorship Impact; Consumer/brand Insights

Lisa Zielinski - Brand Tracking/insights; Sports Sponsorship Performance And Audience Response

Aubree Curtis - Sports Sponsorship Strategy; Brand & Sponsorship “pulse”; Cross-platform Opportunities

Ashley Williams - Experience Design Strategy And Planning For Major Brands (levi’s And Jeep)

John Kenny - Planning/strategy Work For Major Brands (levi’s And Jeep)

Recent Topics

Marketing, Brand, Advertising, Strategy, Campaigns, Consumer, Media, Experiential, Analytics, Sponsorships

Episodes

Here's the recent few episodes on
On Strategy Showcase
:

The Power of Humor in Marketing

May 25, 2026

On this month's episode of On the Pulse, I'm joined by Ipsos' Chief Behavioral Scientist ion the U.S., Jesse Itzkowitz, and SVP, Head of Creative Excellence, Lisa  Zielinski, to discuss the opportunity humor provides as a strategic tool. Thanks to Ipsos for supporting this monthly series. 

On the Spot: Subaru and Vaseline

May 10, 2026

It's planners talking brands they've never worked on. We're joined this month by Landi Day, CSO at BBDO, Chicago and Omar Quinones, CSO at LERMA/, Dallas. We're having some laughs and talking Subaru and Vaseline. You can also watch this episode and see the creative work on our YouTube channel or website. Link below. Thanks to Tracksuit and System1 for making this series possible. www.onstrategyshowcase.com

Planning for Effective Outcomes #2: How to build upon or challenge client briefs

May 03, 2026

In Ep#2 of our Effie series, Chief Strategy Officers share how they validate, build upon or challenge briefs from their clients. Will Grundy of adam&eveTBWA, E.T. Franklin of Publicis Media, Elizabeth Paul of Martin and Professor and best-selling Author, Marcus Collins join me. Thanks to Tracksuit (affordable brand tracking) for supporting this Effie series. www.gotracksuit.com

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