MissUnderstood: The ADHD in Women Channel

Cate (MissUnderstood / Sorry, I Missed This), Dr. J (MissUnderstood), Rae (Hyperfocus)

Booking Overview

MissUnderstood is a women-with-ADHD focused channel from Understood.org that blends expert ADHD education with practical, lived-experience-informed guidance. It’s a strong fit for PR outreach around clinical ADHD science, diagnosis/access, and day-to-day supports—especially as they relate to women and girls.

Metrics

Episodes: 169

Frequency: Irregular

Rating: 4.9/5.0

Estimated listeners: 1k-10k

Gender skew: Female

Location: USA

Instagram: 93.0k followers

30s Ad: 61 - 76, 60s Ad: 73 - 87

Contact Form

Contact form available - Official Form

Host

Cate (MissUnderstood / Sorry, I Missed This) - Hosted as part of Understood.org’s MissUnderstood and 'Sorry, I Missed This' channels. The host (Cate) is positioned as engaging with ADHD questions from the perspective of women with ADHD, partner...

Dr. J (MissUnderstood) - The episodes indicate Dr. J is a clinician providing evidence-based explanations and strategies for ADHD-related topics (e.g., risk factors and coping/safety planning). (Exact full name/credentials...

Rae (Hyperfocus) - Rae hosts the 'Hyperfocus' segment under Understood.org’s MissUnderstood umbrella, guiding science-focused conversations and interviews with researchers about neurobiology and potential future trea...

Booking Intelligence

Booking Requirements

medium
Typical Credentials:  
Clinical psychologists, psychiatrists/ADHD clinicians, behavioral therapy specialists (e.g., DBT), and ADHD researchers with published work relevant to diagnosis, neurobiology, genetics, or treatment; commonly with expertise that translates to evidence-based guidance for women and girls with ADHD.
Required Achievements:  
Peer-reviewed research publications in ADHD/neurodivergence, Clinical specialization in ADHD assessment/treatment and/or psychotherapy frameworks, Recognition for translating research into public-facing guidance or clinical practice resources

Recent Guest Discussions

Dr. Elizabeth Kilmer - ADHD Self-diagnosis Validity, Access To Diagnosis, Effects Of Stigma/internalized Stigma, Clinical Assessment Process, Comorbidities

Dr. Zachary Gershon - Homer1a Gene Variant, Neural Noise, Potential Implications For ADHD Focus And Non-stimulant Treatment Development

Recent Topics

Adhd, Neurodiversity, Women, Diagnosis, Mental Health, Treatment, Relationships, Sex, Self Harm, Genetics

Episodes

Here's the recent few episodes on
MissUnderstood: The ADHD in Women Channel
:

ADHD, AuDHD, and self-diagnosis: Is it valid? | Sorry, I Missed This

May 21, 2026

Is ADHD self-diagnosis valid? According to clinical psychologist Dr. Elizabeth Kilmer, that’s the wrong question entirely. When access to diagnosis is limited by cost, insurance, stigma, and identity — and when the people who self-diagnose show higher rates of negative self-image and internalized stigma — the real conversation isn’t about validity. It’s about how we make sure people have access to good information. Cate and Dr. Kilmer dig into what really happens when people research their ow...

ADHD and self-harm: Why people with ADHD are at greater risk

May 19, 2026

Content warning: This episode discusses self-harm and suicide. ADHD doesn’t cause self-harm, but the research is clear: People with ADHD — especially women and girls — are significantly more likely to engage in self-harming behaviors, especially during adolescence.  Why is ADHD so closely linked to self-harm? In this episode, Dr. J breaks down how the core features of ADHD — impulsivity, emotional dysregulation, sleep disruption, and difficulty with the “pause button” — can create a perfect s...

The gene that could change how we treat ADHD | Hyperfocus

May 14, 2026

What if your brain had a volume knob? Researcher Dr. Zachary Gershon joins Rae to explain Homer1a, a gene variant that may hold the key to how we focus. When levels are lower during development, the brain gets better at filtering out distractions, or what scientists call “neural noise.” This discovery could one day lead to non-stimulant treatment options for ADHD. And it started with one scientist’s very personal question. For more on this topic Watch: Is ADHD genetic? We asked a Harvard sc...

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