Dealer Talk With Jen Suzuki

jennifer@edealersolution.com

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How Character Built the Preston Automotive Group Founder, Dave Wilson | The Moments That Built a Leader!

August 05, 2026

What really creates a great leader? It's probably not what you think. In this episode of Dealer Talk, I sit down with Dave Wilson, founder of Preston Automotive Group, to talk about something much bigger than dealerships, profits, or expansion. We talk about the moments nobody sees. The mentors who shaped him. The difficult conversations every leader eventually has to face. Why culture always starts with character. How "show the love" became a core business philosophy. Why humility is a compe...

The Most Overlooked Skill in Automotive Sales is the Walk-around | Stop Showing Cars. Start Selling Lifestyles!

August 04, 2026

Have you ever made it all the way to the desk only to hear... "I just need to think about it." Most salespeople blame the numbers. The trade. The payment. The manager. But what if the deal was actually lost before you ever sat down? In this episode, I break down one of the most overlooked skills in automotive sales—the vehicle walk-around—and why it's far more than pointing out features. Customers already know the specs. They've researched the technology. They've watched the YouTube videos. W...

The Confidence Advantage Every Service Advisor Needs

July 29, 2026

Most advisors think they need more traffic. They don't. They need stronger conversations. In this episode, I'm breaking down one of the biggest reasons advisors hit an income ceiling and it has nothing to do with your dealership, your manager, or the economy. We'll talk about why some advisors consistently outperform everyone around them, how confidence changes customer decisions, why discounting quietly destroys your paycheck, and the mindset shift that separates order takers from trusted co...