Christopher Lochhead Follow Your Different™

Christopher Lochhead

Booking Overview

Strong booking value for PR: the show attracts high-profile, category-design and AI thought leaders. Guests can leverage exposure to a business-focused audience and cross-promote consulting or publishing initiatives. Booking should emphasize strategic fit, cross-industry impact, and clear takeaways for executives.

Metrics

Episodes: 300

Frequency: Weekly

Rating: 4.6/5.0

Estimated listeners: 10k-100k

Gender skew: Male

Location: USA

30s Ad: 334 - 403, 60s Ad: 392 - 461

Contact Form

Contact form available - Official Form

Host

Christopher Lochhead - Bestselling author, branding and category design expert, and host of Follow Your Different. Known for provocative perspectives on business strategy, AI, and market category creation.

Booking Intelligence

Booking Requirements

high
Typical Credentials:  
Publicly recognized experts in business strategy, category design, or AI-driven transformation
Required Achievements:  
books/major publications, leadership roles in advisory firms, media presence, notable client impact

Recent Guest Discussions

Mike Damphousse - Category Creation, Strategy, AI Acceleration Of Category Design

Kevin Maney - Category Design, Market Creation, AI Impact On Categories

Recent Topics

Category, Artificial Intelligence, Business, Innovation, Leadership, Strategy, Personal Growth, Marketing, Branding, Capital

Episodes

Here's the recent few episodes on
Christopher Lochhead Follow Your Different™
:

430 Why the Best Teachers Are Different — and What That Costs You with Christopher Lochhead | Better Leaders Better Schools with Danny Bauer

May 13, 2026

What does it truly mean to make a difference in someone’s life? According to Christopher Lochhead, Category Design pioneer and author, the answer is surprisingly simple: you have to be different. On this episode of Christopher Lochhead: Follow Your Different, Danny Bauer, founder of the Ruckus Maker Club and Better Leaders Better Schools, and Christopher unpack why the education system often functions like a manufacturing process and what teachers, school leaders, and educators can do t...

429 A Creator and a Capitalist are the Same Person with Jessica Miller of the It’s Your Offer Podcast

April 22, 2026

In a world flooded with content, credentials, and competition, most people are still playing the wrong game. On this episode of Christopher Lochhead: Follow Your Different, we sat down with Jessica Miller on the It’s Your Offer Podcast to challenge one of the most deeply held myths in business: that success comes from being better. According to Lochhead, just better is a losing strategy, and in the age of AI, it might be a fatal one. The real game, the one most people never learn to pla...

428 Almost Everyone Is Missing the Real Value of Artemis 2 | Different

April 15, 2026

On this episode of Christopher Lochhead: Follow Your Different, let us talk about the recent feat of Humanity with the Artemis 2 and the real value that people are missing. On April 10th, 2026, a capsule named Integrity fell from the sky at 25,000 miles per hour, glowed like a small sun as it tore through the atmosphere, and parachuted into the Pacific Ocean forty miles off the coast of San Diego. Four human beings had just completed the first crewed mission beyond low Earth orbit since Apoll...

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