
Episodes: 300
Frequency: Weekly
Rating: 4.6/5.0
Estimated listeners: 10k-100k
Gender skew: Male
Location: USA
30s Ad: 334 - 403, 60s Ad: 392 - 461
Christopher Lochhead - Bestselling author, branding and category design expert, and host of Follow Your Different. Known for provocative perspectives on business strategy, AI, and market category creation.
Mike Damphousse - Category Creation, Strategy, AI Acceleration Of Category Design
Kevin Maney - Category Design, Market Creation, AI Impact On Categories
430 Why the Best Teachers Are Different — and What That Costs You with Christopher Lochhead | Better Leaders Better Schools with Danny Bauer
May 13, 2026
What does it truly mean to make a difference in someone’s life? According to Christopher Lochhead, Category Design pioneer and author, the answer is surprisingly simple: you have to be different. On this episode of Christopher Lochhead: Follow Your Different, Danny Bauer, founder of the Ruckus Maker Club and Better Leaders Better Schools, and Christopher unpack why the education system often functions like a manufacturing process and what teachers, school leaders, and educators can do t...
429 A Creator and a Capitalist are the Same Person with Jessica Miller of the It’s Your Offer Podcast
April 22, 2026
In a world flooded with content, credentials, and competition, most people are still playing the wrong game. On this episode of Christopher Lochhead: Follow Your Different, we sat down with Jessica Miller on the It’s Your Offer Podcast to challenge one of the most deeply held myths in business: that success comes from being better. According to Lochhead, just better is a losing strategy, and in the age of AI, it might be a fatal one. The real game, the one most people never learn to pla...
428 Almost Everyone Is Missing the Real Value of Artemis 2 | Different
April 15, 2026
On this episode of Christopher Lochhead: Follow Your Different, let us talk about the recent feat of Humanity with the Artemis 2 and the real value that people are missing. On April 10th, 2026, a capsule named Integrity fell from the sky at 25,000 miles per hour, glowed like a small sun as it tore through the atmosphere, and parachuted into the Pacific Ocean forty miles off the coast of San Diego. Four human beings had just completed the first crewed mission beyond low Earth orbit since Apoll...
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