Business of Therapy®

Kelly McKenna
+2 verified host & producer emails

Booking Overview

Business of Therapy is hosted by licensed therapist Kelly McKenna, focusing on practical, real-world business growth for therapists building private practices. The show emphasizes marketing and client acquisition (especially Instagram), operational scaling, and mindset/boundaries—making it useful for experts in behavioral health entrepreneurship and practice management.

Metrics

Episodes: 95

Frequency: Weekly

Rating: 4.9/5.0

Estimated listeners: 1k-10k

Gender skew: Female

Location: USA

Instagram: 53.0k followers

30s Ad: 50 - 61, 60s Ad: 60 - 71

Contact Form

Contact form available - Official Form

Host

Kelly McKenna - Kelly McKenna is a licensed therapist with an MBA who left burnout and nonprofit work to build her own private practice. She teaches therapists how to grow a 6-figure practice using evidence-inform...

Booking Intelligence

Booking Requirements

medium
Typical Credentials:  
Licensed therapists (often trauma/EMDR or other modality specialists) who have demonstrated measurable private practice growth, especially using Instagram and/or ads; commonly those affiliated with private practice training/community programs.
Required Achievements:  
Documented client growth metrics (e.g., follower growth and/or client conversion results), Experience transitioning to primarily private pay, Tangible marketing execution (Instagram reels/carousels, ad strategy, conversion/lead intake), Operational scaling knowledge (e.g., hiring/automation/expansion)

Recent Guest Discussions

Jaclyn Sappah - Getting 29 Clients From Instagram In 9 Months; Shifting From Insurance To Private Pay; Using Ads/reels/content Conversion To Fill Caseload; Growth Strategy And Client Funnel Ethics

Recent Topics

Therapy, Private Practice, Mental Health, Instagram, Marketing, Client Acquisition, Scaling, Burnout, Boundaries, Practice Management

Episodes

Here's the recent few episodes on
Business of Therapy®
:

How Sarah 3x Her Income in 4 Months with Therapist Sarah Bolor

May 20, 2026

I’m honored to welcome Licensed Clinical Social Worker Sarah Bolor to the podcast! In today’s episode, we’re talking about how Sarah 3x her income in 4 months.Sarah specializes in helping anxious and overwhelmed high-achieving women build boundaries and reconnect with themselves. As a recovering people-pleaser and a perinatal-loss mom, her work is shaped by both professional training and lived experiences.If you’ve ever wondered whether it’s really possible to grow a profitable private practi...

The Secret to Getting 29 Clients from Instagram in 9 Months with EMDR Therapist Jaclyn Sappah

May 13, 2026

I’m excited to welcome holistic trauma therapist Jaclyn Sappah to the podcast today!In her own work, Jaclyn integrates EMDR, yoga, and Reiki energy healing to help women heal childhood trauma, break toxic patterns, regulate their nervous systems, and reconnect with themselves.If you’ve ever felt like Instagram is “working” but not actually bringing in clients, Jaclyn’s story will definitely hit home!In today’s episode, we’re diving into the secret to getting 29 clients from Instagram in 9 mon...

How to Balance Connection vs Authority Content on Instagram (So You Actually Get Clients)

May 06, 2026

If your Instagram isn’t bringing in clients, it’s usually not a consistency problem.It’s a balance problem!Most therapists lean too far one way - either constantly teaching OR constantly relating.But you don’t get clients from just one. Connection builds trust, and authority drives decisions.You need BOTH working together if you really want to fill your caseload!In today's episode, I'm talking about how to balance connection vs. authority content on Instagram (so you actually get clients).In ...

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