Beyond UX Design

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Ambiguity Effect: The Hidden Reason Your Roadmap Keeps Playing It Safe

June 27, 2026

Your team isn’t just avoiding risk, they’re avoiding the unknown. In this episode of the Cognition Catalog, I break down the ambiguity effect: the cognitive bias that makes unfamiliar ideas, tools, and people feel like threats before anyone’s even evaluated them on their merits.Have you ever watched a genuinely strong idea get quietly buried in a planning meeting?Not because anyone argued against it, but because nobody could fully picture how it would play out?The ambiguity effect is what hap...

Build a Career That Outlasts Your Next Layoff with Frank Bach

June 25, 2026

Your nine-to-five pays the bills, but it doesn’t define your career, and if you think it does, that might be the thing holding you back. This week, I sit down with a lead product designer, community builder, and all-around multi-hyphenate to talk about owning your career before someone else does.What happens to your sense of identity when the job goes away? Have you built anything outside of it that would survive?My guest this week is Frank Bach, a lead product designer who’s worked at places...

Illusory Correlation: The Bias That Turns Coincidence Into Conviction

June 09, 2026

Your brain is wired to find patterns. That's mostly a good thing... until it's not. This episode breaks down illusory correlation: why your team sees connections that aren't there, and what you can do to stop making decisions based on a handful of vivid moments dressed up as a trend.Have you ever watched your team make a confident product decision based on a pattern that, when you actually look at the data, barely exists?Illusory correlation is the bias that turns coincidence into...