Beyond Should: women reinventing their lives, careers & owning their power

Lucy Reynolds

connect@themurmurationcollective.com

For verified host and producer emails, sign up to view.

Booking Overview

Beyond Should helps women break out of “shoulds” that limit identity, career, health, and self-trust—through candid, values-driven conversations with notable women. For PR pros, it’s a strong platform for thought leaders and founders who speak to reinvention, authenticity, and women’s empowerment, with high emotional resonance and clear audience fit.

Metrics

Episodes: 31

Frequency: Biweekly

Rating: 5.0/5.0

Estimated listeners: <1k

Gender skew: Female

Location: USA

Instagram: 2.7k followers

Contact Information

connect@themurmurationcollective.com

For verified host and producer emails, sign up to view.

Host

Lucy Reynolds - Certified coach and founder of The Murmuration Collective, host of Beyond Should. She coaches listeners to stop living in their “shoulds” and start naming, claiming, and pursuing what they deeply w...

Booking Intelligence

Booking Requirements

medium
Typical Credentials:  
Thought leaders, creative executives/strategists, advocates, artists, entrepreneurs, and storytellers—often with recognizable leadership roles (e.g., founders/co-founders, C-suite/exec leadership) and lived expertise relevant to women’s career reinvention, women’s health (including midlife/menopause), authenticity, and self-trust.
Required Achievements:  
Founder/co-founder leadership, Published writing or brand/campaign strategy work, Notable public accomplishment or widely recognized project/initiative, Demonstrated expertise via years of experience (e.g., 20+ years in brand leadership)

Recent Guest Discussions

Michelle Jacobs - Women’s Health And Aging Narratives; Reinvention; Midlife Clarity And Confidence; Leadership And Risk-taking; Investing In Women-led Businesses

Hillary Kupish - Friendship And Sheer Determination; Reaching Limits Together; Mindset Takeaways

Chirine Njeim - Running Motivation; Expansive Mindset; Grueling Reality; Lasting Impacts

Jenny Simpson - Decision To Run; Expansive Mindset; Grueling Reality; Mindset And Lasting Impacts

Becs Gentry - Expansive Mindset; Endurance And Determination; Friendship And Support During A Multi-marathon Challenge; Lasting Impacts

Recent Topics

Women, Leadership, Career, Reinvention, Health

Episodes

Here's the recent few episodes on
Beyond Should: women reinventing their lives, careers & owning their power
:

Michelle Jacobs: The “Shoulds” Women Carry Around Aging, Health & Reinvention

June 02, 2026

What happens when you realize the life you built no longer fits who you’re becoming?In this episode of Beyond Should, Lucy sits down with Michelle Jacobs, co-founder and COO of Womaness, to unpack reinvention, women’s health, leadership, and the cultural narratives women inherit around aging. From walking away from corporate life to building a company dedicated to women in midlife, Michelle shares what it looked like to stop seeking approval, trust her instincts, and create something entirely...

From The Vault: Friendship & Sheer Determination at The Great World Race — with Becs Gentry, Jenny Simpson, Chirine Njeim and Hillary Kupish

May 19, 2026

This week, we’re pulling a fantastic episode from the podcast vault: Lucy is joined by a group of extraordinary women who recently completed The Great World Race — running 7 marathons on 7 continents in 7 days.It’s hard to believe that Becs Gentry, Jenny Simpson, Chirine Njeim, Hillary Kupish and Ashley Paulson didn’t know each other when they started running, but this experience bonded them like nothing else as they supported each other to and through their limits over the course of the race...

Shena Patel: The Career You Were Told You “Should” Want Isn’t Always Yours

May 05, 2026

What happens when you stop following the path you were supposed to take—and start trusting what actually feels right?In this episode of Beyond Should, Lucy sits down with creative executive and brand strategist Shena Patel to unpack how letting go of “should” can open the door to a more aligned, expansive career. From switching from pre-med to English lit to building a non-linear path across publishing, fashion, and creative leadership, Shena shares how trusting her instincts—and embracing un...

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