Beyond Should: women reinventing their lives, careers & owning their power

Lucy Reynolds

Booking Overview

A women-focused interview podcast about personal reinvention, career transitions, self-trust, leadership, and challenging social expectations, featuring external conversations with accomplished founders, executives, entrepreneurs, and creative or cultural leaders. PR agencies could credibly pitch women business founders, senior executives, creators, advocates, and experts with strong stories of reinvention, empowerment, or building values-driven ventures; booking difficulty is medium given the guests’ established profiles and leadership credentials.

Metrics

Episodes: 35

Frequency: Biweekly

Rating: 5.0/5.0

Estimated listeners: <1k

Gender skew: Female

Location: USA

Instagram: 2.8k followers

Contact Information

Publicly listed emails

connect@themurmurationcollective.com

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

Host

Lucy Reynolds - Certified coach and founder of The Murmuration Collective, focused on helping people move beyond inherited expectations and pursue more authentic, empowered lives.

Booking Intelligence

Booking Requirements

medium

Typical Credentials:

Women founders, CEOs, senior executives, entrepreneurs, creative leaders, and subject-matter experts with demonstrated accomplishments and a compelling story of reinvention, leadership, personal growth, or challenging cultural expectations.

Required Achievements:

Founding or scaling a recognized company, Holding senior leadership roles at major corporations or media organizations, Building influential consumer, technology, health, or creative ventures, Receiving industry recognition or awards, Developing expertise in women's leadership, midlife, entrepreneurship, or personal empowerment

Recent Guest Discussions

Teri Weinberg - Career Reinvention, Leadership, Negotiating Worth, Setbacks, Confidence, Aging Into Power, Rest, And Personal Growth.

Andrea Wetsel - Entrepreneurship, Female Leadership, Ambition, Building A Business, Overcoming Setbacks, Confidence, Motherhood, Decision-making, And Redefining Success.

Kim Malek - Entrepreneurship, Self-trust, Leadership, Motherhood, Health, Asking For Help, Speaking Hard Truths, And Building A Values-aligned Life And Company.

Avni Patel Thompson - Invisible Labor, Ambition, Technology, Modern Parenthood, Community, Values-driven Innovation, And Building Solutions To Human Problems.

Michelle Jacobs - Reinvention, Women's Health, Aging, Midlife, Menopause, Leadership, Risk-taking, Investing In Women-led Businesses, And Creating A New Career Chapter.

Recent Topics

Reinvention, Women's Leadership, Entrepreneurship, Career Development, Self Trust

Episodes

Here's the recent few episodes on

Beyond Should: women reinventing their lives, careers & owning their power

I Should Have Peaked By Now… Right? | Emmy-Winning Producer & Former NBC Executive Teri Weinberg

August 18, 2026

Emmy Award-winning producer, former NBC Entertainment EVP, and founder of Yellow Brick Road Productions Teri Weinberg joins Lucy Reynolds for a powerful conversation about reinvention, leadership, confidence, and trusting yourself. Best known for her work on The Office, Ugly Betty, and The Tudors, Teri shares the lessons that transformed her career…and her life.From negotiating high-stakes deals and navigating career setbacks to learning to surf in her 50s and embracing her TEDx message of Ag...

Andrea Wetsel: Stop Performing Success and Start Building It

August 04, 2026

What if success didn’t require permission?In this episode of Beyond Should, Lucy Reynolds sits down with entrepreneur and Brush On Block founder Andrea Wetsel to explore ambition, entrepreneurship, leadership, and the hidden energy drains that keep women from pursuing what they truly want.Andrea shares the lessons she learned building a business from the ground up, overcoming setbacks, protecting her energy, embracing failure as learning, and giving herself permission to want to win. Together...

Salt & Straw’s Kim Malek: Should I Wait Until I’m Ready?

June 30, 2026

What if readiness is a myth?Salt & Straw CEO and Co-Founder Kim Malek joins Lucy Reynolds to discuss the moment she finally stopped waiting for certainty and started building the life she actually wanted.From corporate America to entrepreneurship, motherhood, leadership, and health, Kim shares the lessons she’s learned about self-trust, speaking hard truths, asking for help, and creating a life that reflects your values instead of other people’s expectations.If you’ve ever felt stuck betw...

Publicly listed emails

connect@themurmurationcollective.com

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