BECOMING THE BEAST by Jeff Logan

What Really Goes into Building a Supplement Brand (Behind The Scenes at Simpson Labs)

April 03, 2026

What does it actually take to build a supplement brand from the inside out?In this episode, I sit down with my manufacturer, Simpson Labs, for a real conversation about what goes on behind the scenes: formulation, production, quality control, and the decisions that most brands never talk about.Most people see the finished product.Very few ever step inside the lab.This isn’t just about supplements... this is about building something real. From raw ingredients to final product, from vision to e...

The Power of Delay: Why Discipline Beats Instant Pleasure

March 04, 2026

In a world built for instant gratification, the men who win play a different game.They delay.They delay pleasure.They delay comfort.They delay reaction.And in doing so, they gain something most people never touch: control over time.In this episode of Becoming the Beast, Jeff Logan breaks down The Power of Delay... and why mastering delayed gratification is one of the most dangerous advantages a man can develop.If you constantly chase quick pleasure... dopamine, distractions, comfort... you we...

Identity Debt: When You Know Who You Should Be — But Keep Delaying It

February 25, 2026

You’re not stressed.You’re not stuck.You’re not confused.You’re in identity debt.In this episode of Becoming the Beast, Jeff Logan breaks down the silent psychological tension that builds when your daily behavior doesn’t match the man you know you’re capable of becoming.If you’ve felt: • Restless for no clear reason • Irritated at small things • Triggered by others’ success • Unfulfilled despite having “enough”This episode will hit home.Identity debt compounds daily. Every time you delay disc...