Booking Overview

Acquired breaks down how major companies were built—using the business logic behind iconic brands and industry empires. It’s a strong fit for PR leaders who want founders, operators, and investors to translate strategy into clear, memorable “playbooks.”

Metrics

Episodes: 214

Frequency: Irregular

Rating: 4.7/5.0

Estimated listeners: >100k

Gender skew: Neutral

Location: USA

YouTube: 246.0k subscribers

Instagram: 94.0k followers

30s Ad: 3528 - 4257, 60s Ad: 4136 - 4866

Contact Information

Host

James Altucher - Entrepreneur, investor, and media host known for explaining business concepts through practical lessons from companies and industries. On Acquired, he focuses on the strategies and decisions that s...

Booking Intelligence

Booking Requirements

high
Typical Credentials:  
High-recognition business operators and creators (e.g., founders/design leaders/elite engineers/major authors) or public-facing industry leaders tied to iconic companies/industries. Guests often align with recognizable “playbook” subjects rather than niche specialists.
Required Achievements:  
Built or led a major organization/brand, Authored notable books or produced widely used industry research, Designed/engineered high-impact products or systems, Held executive leadership roles in globally recognized companies, Achieved mainstream media visibility tied to the business narrative

Recent Guest Discussions

Jony Ive - Ferrari Luce / EV Design Future (referenced As A Segment With Jony Ive).

A.J. Baime - Ferrari History And Narrative (as Indicated By Wsj-related Sourcing).

Luca Dal Monte - Ferrari-related History/coverage (as Indicated By Preview/source Attribution).

Senna - F1 Safety Era And Legacy (as Suggested By Episode Outline Mentioning Senna’s Crash).

Adrian Newey - Engineering Approaches Behind Race Cars (as Indicated By Referenced Material).

Recent Topics

Business, Strategy, Leadership, Investing, Branding, Operations, Sports Business, Product, Market

Episodes

Here's the recent few episodes on
Acquired
:

Vanguard

May 18, 2026

Vanguard is the most effective vehicle ever created for participating in the fruits of American capitalism. Today it’s the single largest equity owner of the majority of corporations in the S&P 500, on behalf of 50 million clients (including, likely, many of you). And yet Vanguard itself is essentially a communist organization — it has no shareholders, makes no profits, and operates more like REI than Fidelity. If you own a Vanguard fund, you own a piece of the firm itself. Any excess mar...

Ferrari

April 13, 2026

Ferrari is the pinnacle of luxury scarcity — across its entire 79-year history, the company has sold just 330,000 cars at an average price today of $500,000. For context, Hermès sells that many Birkins and Kellys roughly every 2 years, and Rolex moves that many watches every 3 months. And yet this ultimate luxury product also lives under the same roof with a widely beloved professional sports team… one with 400 million rabid fans from all walks of life who live and die by the Scuderia’s perfo...

Formula 1

March 02, 2026

Formula 1 is three competitions in one: a 200mph battle of the world's best race car drivers, the world cup of engineering where thousand-person teams spend hundreds of millions designing cars from scratch, and — as one of our listeners perfectly put it — the “Real Housewives of the Garage”, a soap opera of billionaire egos, team politics, and paddock drama that makes for incredible reality television. It's also the world's most popular annual sporting series with over 827 million fans global...

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