Proof-of-PR

Kelley Weaver

hello@melrosepr.com

Booking Overview

Proof-of-PR is a crypto-focused PR playbook where Kelley Weaver chats with comms leaders about building credible narratives, winning media coverage, and growing brand awareness in onchain/fintech. It’s especially useful for PR pros and comms teams designing thought leadership and media strategy for technical founders and crypto companies.

Metrics

100 episodes, Irregular, 4.8 rating

<1k, Neutral, USA

30s Ad: 13 - 16, 60s Ad: 16 - 18, CPM Category: Business

Contact Information

hello@melrosepr.com

Description

Welcome to Proof-of-PR: Your passport to the world of public relations for teams building onchain. I'm your host, Kelley Weaver, CEO of Melrose PR, a leading provider of crypto communications and PR strategy, and Founder of Bitwire, the modern newswire reimagined for today's comms professionals. Get ready for an inside look into the future of finance, technology, and entrepreneurship from those driving innovation in the crypto space. Join us as we learn how they generate headlines, cut through the noise and grow their brand awareness through media placements, press mentions and thought leadership. These are the stories behind their success.

This --- is Proof-of-PR.

Production Team

Host

Kelley Weaver

Booking Intelligence

Booking Requirements

medium

Typical Credentials:

PR/communications leaders in crypto and fintech; founders/operators who lead PR/communications; editors or podcast hosts covering web3; recognized subject-matter experts who have led media strategy, thought leadership programs, or high-visibility comms efforts in onchain organizations.

Required Achievements:

Led PR for notable crypto/web3 brands or platforms, Built/ran a crypto-focused communications agency, Published or hosted widely read web3/crypto media or podcasts, Owned thought leadership initiatives (e.g., Substack, media columns, conference narratives), Demonstrated measurable media outcomes (press mentions, headlines, narrative shifts)

Recent Guest Discussions

Amanda Whitcroft - Building Credible Narratives, Company Voice, Onboarding To PR Firms, Thought Leadership For Technical Founders, And Comms Strategy For Creator Economy In Crypto., Kristyna Mazankova - Bitcoin Communications Strategies, Media Relations And Reporter Relationships, PR Mistakes By Founders, AI Vs Human PR, Navigating Major Conference Communications., Dylan Grabowski - How Podcasts Work With PR Companies, Developer/community Relations In Neo Ecosystem, Event Takeaways (token2049), And Advice For Finding Work In Crypto.

Recent Topics

Crypto Pr, Communications, Media Relations, Thought Leadership, Publicity, Brand Strategy, Messaging, Reputation, Emerging Tech, Fintech

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