Becoming Preferred
Michael
connect@becomingpreferred.com
Booking Overview
Becoming Preferred helps PR and business leaders learn how to become a “preferred provider” through practical, strategy-driven conversations with executives and experts. The show consistently targets guests who can teach actionable frameworks around growth, positioning, leadership, and performance—often tied to thought leadership via books and leadership experience.
Metrics
200 episodes, Weekly, 5.0 rating
<1k, Male, USA
YouTube: 477 subscribers, Instagram: 121 followers
Contact Information
connect@becomingpreferred.com
Description
In this informative and practical podcast, Michael and his guests share the latest strategies and tactics to help you become the preferred provider (the emotional favorite) in the markets you serve.
The key insights and strategies discussed, come from Michael's experience working with many of the finest brands in business today and his guest interviews will inspire you, educate you, and give you the tools you need to be successful in today's turbulent and competitive marketplace.
Production Team
Host
Michael
Categories
Entrepreneurship, Business, Marketing, Self-Improvement, Careers
Booking Intelligence
Booking Requirements
medium
Typical Credentials:
Business leaders, sales/marketing leaders, executive coaches, or recognized authors/speakers with proven experience (often 15-25+ years) who can share frameworks for becoming a preferred provider—commonly supported by published books, keynote credentials, or leadership awards.
Required Achievements:
Published book(s), Keynote speaking or global presentations, Executive leadership in marketing/sales enablement/AI centers of excellence, Coaching practice with professional/leadership development outcomes, Industry awards or lifetime achievement recognition
Recent Guest Discussions
Roderick Jefferson - Sales Enablement Mastery And Differentiation; Resilience And Wholeness As A Kpi; Leadership Presence And Legacy., Lisa Cole - Brand Gravity And Attraction Vs. Chasing; Building A Revenue Engine; AI Adoption In Marketing; Designing Marketing Work Processes., Thomas Passalacqua - Overcoming Doubt And Fear; Clarity As Competitive Advantage; Actionable Steps For Leadership Development And Performance.
Recent Topics
Positioning, Go To Market, Branding, Sales, Leadership, Executive Coaching, Revenue, Marketing, Ai Adoption, Resilience
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