The SaaS Brand Strategy Show

Booking this show gives PR teams access to senior SaaS branding leaders and real-world category work, with guests sharing actionable storytelling, positioning, and AI-driven marketing insights. The format favors executives who can articulate strategy, outcomes, and customer-centric narratives, helping brands position as category leaders.

51 episodes, Weekly, 5.0 rating

<1k, Male, USA

dustin@drmg.co, mike@drmg.co

As marketing team and agency leaders specializing in B2B and B2C category creation, your co-hosts Dustin Robertson, and Mike Geraci talk all things SaaS. We dive deep into in our software experience with brand and business strategy, fundraising with the right story, strategic narratives, the voice of the customer, and anything in service of SaaS business leaders owning the brand that drives demand.

Dustin Robertson, Mike Geraci

Business, Marketing, Entrepreneurship, Technology

Executive-level marketing/brand leadership with SaaS or tech experience; category strategy, storytelling, growth marketing

Launched or scaled a notable SaaS/tech brand, Led category design or strategy that changed market perception, Built strong customer communities or drove revenue impact

Winston Binch - AI In Marketing, Creator Economy, Brand Strategy, Joe (Mosaic) - Category Design Vs Positioning, Strategic Storytelling, News-driven Marketing, Backcountry former CMO - Brand Strategy During Growth And Acquisition, Backcountry employee #3 - Brand Identity, Growth, Customer Communities, Revenue-driven Marketing, Teymour (DashLX) - Lived Experience (lx) Data, Category Strategy

SaaS branding, brand strategy, category design, storytelling, ai in marketing, go-to-market, customer experience, brand differentiation, Lived Experience data, case studies