Booking this show gives PR teams access to senior SaaS branding leaders and real-world category work, with guests sharing actionable storytelling, positioning, and AI-driven marketing insights. The format favors executives who can articulate strategy, outcomes, and customer-centric narratives, helping brands position as category leaders.
51 episodes, Weekly, 5.0 rating
<1k, Male, USA
dustin@drmg.co, mike@drmg.co
Dustin Robertson, Mike Geraci
Business, Marketing, Entrepreneurship, Technology
Typical Credentials:
Executive-level marketing/brand leadership with SaaS or tech experience; category strategy, storytelling, growth marketing
Required Achievements:
Launched or scaled a notable SaaS/tech brand, Led category design or strategy that changed market perception, Built strong customer communities or drove revenue impact
Winston Binch - AI In Marketing, Creator Economy, Brand Strategy, Joe (Mosaic) - Category Design Vs Positioning, Strategic Storytelling, News-driven Marketing, Backcountry former CMO - Brand Strategy During Growth And Acquisition, Backcountry employee #3 - Brand Identity, Growth, Customer Communities, Revenue-driven Marketing, Teymour (DashLX) - Lived Experience (lx) Data, Category Strategy
SaaS branding, brand strategy, category design, storytelling, ai in marketing, go-to-market, customer experience, brand differentiation, Lived Experience data, case studies