The Real BS :: Brand Strategy for HR Pros

This podcast focuses on brand strategy specifically for HR professionals, emphasizing the crucial role of internal culture and employee experience in building a strong brand. It's an excellent opportunity for HR tech companies, leadership consultants, and employee engagement experts to reach a targeted audience of HR leaders looking for practical strategies to improve retention and build a positive company culture.

2 episodes, Weekly, 5.0 rating

<1k, Neutral, USA

jaclyn@brandculture.org

Let’s get real: Brand starts with HR…not a marketing campaign.&nbsp; &nbsp;Welcome to The Real BS. The brand strategy podcast for HR professionals who are ready to change the game and own brand like never before.&nbsp;Hosted by brand leader and strategist Jaclyn Scrivens, this show pulls back the curtain on what brand really means, and why HR truly leads the way. (Sorry, marketing, take a seat for now).&nbsp; &nbsp;Each quick-hit episode delivers bold insights, practical strategies, and unfiltered truths about building brand from the inside out—through your people, your culture, and every employee experience.&nbsp;No fluff. No sugarcoating. Just clarity, confidence, and actionable moves to boost retention, attract top talent, and build a culture that shapes the brand everyone sees.&nbsp;So, get ready to become the most influential brand builder in your organization because this is the brand power playbook HR's been missing!&nbsp;

Jaclyn Scrivens

Business, Careers, Marketing, Management, Self-Improvement, Society & Culture

Professionals with significant experience and demonstrable success in HR, brand management, organizational psychology, or related fields. While not strictly required, a background that includes thought leadership, published work, or speaking engagements in these areas would be beneficial.

Expertise in HR, brand strategy, company culture, employee engagement, talent acquisition, or leadership development., Experience in developing and implementing successful brand strategies within organizations., Ability to provide practical, actionable insights for HR professionals.

Jaclyn Scrivens - Brand Building From The Inside Out, Hr's Role In Brand Strategy, Employee Experience, Company Culture, Marketing Vs. HR Brand Ownership, Personal Career Journey, Jaclyn Scrivens - Brand Strategy For HR, Internal Branding, Company Culture, Talent Retention, Employee Engagement

brand strategy, HR, human resources, company culture, employee experience, talent retention, employer branding, internal branding, brand building, leadership