The B2B Roundtable features high-profile B2B marketing and sales leaders in interview formats, offering ready-to-pitch credentials for PR. Its guests bring real-world, enterprise-focused insights, making it attractive for brands seeking expert commentary, case studies, or thought leadership placements. Booking is credible but competitive due to the caliber of guests.
21 episodes, Irregular, 4.6 rating
<1k, Male, USA
The B2B Lead Podcast delivers practical strategies to help you elevate your marketing and sales results in today’s complex B2B landscape. Hosted by Brian Carroll (CEO of markempa, bestselling author of Lead Generation for the Complex Sale, and creator of the popular B2B Lead Blog) each episode dives deep into what’s working now in B2B.
You’ll hear from top marketing and sales leaders as they share proven tactics and innovative ideas across topics like account-based marketing (ABM), sales development, content marketing, storytelling, leadership, and more.
Whether you want to generate more leads, refine your go-to-market strategy, or grow as a B2B leader, this podcast will give you actionable insights to connect with customers, drive growth, and achieve measurable results.
Marketing, Business, Entrepreneurship
Typical Credentials:
Industry leaders with senior marketing or sales leadership, authors, and recognized thought leaders.
Required Achievements:
Gartner research leadership, books and published works on marketing/sales, boardroom-level influence, industry-recognized speaking engagements
Brent Adamson - Buyers' Preference For Rep-free Buying; Strategies For Winning Buyers In A Rep-free Environment, Dr. Philip Kotler - Brand Activism, Purpose-driven Branding, Marketing Ethics, Michael Brenner - Empathy In Marketing; Customer-centric Organization; Book Mean People Suck, Carlos Hidalgo - Work-life Balance, Personal Productivity, Heidi Melin - Sales And Marketing Operating As One Team
B2B Marketing, Lead Generation, ABM, Brand Activism, Content Marketing, Sales & Marketing Alignment, Lead Nurturing, Leadership, Marketing Strategy, Branding