The Art of the Brand provides PR teams with accessible, high-level branding insights and real-world guest conversations. Episode 7 offers a concrete case-study-style interview with fitness-entrepreneur guests, showing how brand strategy, disruption, and growth storytelling translate to the real world. PR pros should target guests with strong brand-building track records and pitch topics centered on branding, marketing strategy, and scalable business models.
118 episodes, Weekly, 3.2 rating
<1k, Neutral, USA
YouTube: 4.6k subscribers, Instagram: 50.0k followers
30s Ad: 10 - 13, 60s Ad: 12 - 14, CPM Category: Business
Camille Moore, Phillip Millar
Marketing, Business, Entrepreneurship, Careers, Self-Improvement
Typical Credentials:
Founder/CEO or senior executive with branding, growth, or industry-disruption expertise
Required Achievements:
Built a disruptive or rapidly growing brand, Scaled operations or memberships in a consumer-facing category, Led growth through brand storytelling and customer experience
Jeff York - Scaling A Disruptive Fitness Ecosystem, Brand Ecosystem, Member Experience, Jenna York - Fitness Brand Disruption, Premium Membership Model, Franchising, Brand-building In Wellness
branding, brand strategy, entrepreneurship, marketing, brand storytelling, disruption, case studies, luxury brands, fitness industry, advertising