The Art of the Brand

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info@thirdeyeinsights.ca

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The Chaos Economy: Foldable Phones, Betting Booms, and Branding Breakdowns

September 16, 2026

Are brands losing their grip on culture — or are consumers simply evolving faster than the companies trying to reach them? This podcast pulls back the curtain on the forces shaping modern branding, media, and influence. From celebrity business moves to luxury’s identity crisis, from tech giants reinventing themselves to the rise of creator‑driven culture, brand strategist Camille Moore and business strategist Phillip Millar break down how we buy, behave, and belong.It’s the Art of the Brand!I...

How Brands Destroy Years of Equity

September 14, 2026

Some of the world’s most recognizable brands are starting to look a little less distinctive.Nike is losing ground to brands that feel more focused. PepsiCo just ended a 25-year agency relationship. Dyson is selling a $500 toothbrush. The US Open opened the door to creators and discovered that attention comes with less control than it used to. Huda Beauty is trying to move past controversy, while Vogue faces a very different challenge: what happens when the person who made the brand what it is...

Outrage Culture Is Killing Great Advertising

September 02, 2026

This week's episode is about what happens when outrage travels faster than context.We recorded this one live in Toronto, and it started with an ad. Good Good, one of golf's biggest YouTube channels, created a 60-second campaign with Callaway about a golfer becoming dangerously obsessed with his driver. A few seconds were clipped, reframed as domestic violence, and suddenly the internet was furious. Callaway pulled the campaign, apologized, pledged $1 million to women's golf, and l...