The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX

Greg Kihlström

Booking Overview

This is an interview show focused on enterprise marketing technology, artificial intelligence, and customer experience, typically featuring CMOs, product leaders, martech executives, and senior practitioners from major brands, platforms, and agencies. PR agencies could credibly pitch enterprise marketing executives, product and growth leaders, CX strategists, retail media experts, and martech founders with specific implementation experience or measurable business results; booking difficulty is high.

Metrics

Episodes: 917

Frequency: Multiple_weekly

Rating: 4.9/5.0

Estimated listeners: 1k-10k

Gender skew: Neutral

Location: USA

Instagram: 33.0k followers

Contact Information

Publicly listed emails

team@theagilebrand.com

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

Host

Greg Kihlström - Greg Kihlström is an AI transformation advisor, martech futurist, keynote speaker, and author of more than 25 books on marketing technology, including the Agile Brand Guide series. He advises leadi...

Booking Intelligence

Booking Requirements

high

Typical Credentials:

Senior marketing, product, growth, customer experience, retail media, or martech leaders with direct responsibility for enterprise strategy, platforms, transformation initiatives, or measurable customer and business outcomes.

Required Achievements:

Executive leadership at established brands, technology platforms, agencies, or industry organizations, Leading enterprise marketing technology, AI, ecommerce, customer experience, or retail media initiatives, Developing recognized products, standards, frameworks, or go-to-market strategies, Demonstrable business results or practical lessons from large-scale transformation programs

Recent Guest Discussions

Collin Colburn - In-store Retail Media Measurement, Commerce Standards, Brand And Retailer Alignment, And Performance Marketing.

Paul Brenner - In-store Retail Media Measurement, Unified Measurement Standards, Attribution, And Scaling Retail Media Investment.

Alison Clark - Connected TV As A Performance Channel, First-party Data, Omnichannel Marketing, And Full-funnel Measurement.

William Webster - B2b And B2c Ecommerce, Showroom And Online Retail Integration, Local Inventory, And Customer Experience.

Jenna Kennedy - B2b And B2c Ecommerce, Digital Customer Experience, Custom Development, And Integrating Physical Retail With Online Storefronts.

Recent Topics

Marketing Technology, Customer Experience, Artificial Intelligence, Retail Media, Ecommerce

Episodes

Here's the recent few episodes on

The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX

TrustRadius' Katie Allison on how B2B buying decisions get made today

September 16, 2026

What if, by the time a B2B buyer ever talks to your sales team, the decision is already mostly made, and somewhere you can't see and can't measure?For years, agility meant being quick with the latest tools. Now it means something harder: letting go of long-held assumptions about the buyer's journey and accepting that influence has scattered across a decentralized network of peers, creators, and AI — much of it happening in places brands don't control and can't track.Today we're digging into a...

Athos Commerce CMO Gary Lombardo on why only 14% of shoppers see one consistent brand

September 14, 2026

If a growing share of your customers now begin their shopping journey on a platform you don't own — and can't see into — is your website still your most important marketing asset?Agility here isn't just about reacting to new customer behavior. It's about building an infrastructure that can meet customers wherever they show up, and still have the brand behave like one company when it gets there.Today, we're going to talk about:- The great fragmentation of product discovery and why traditional ...

Linnworks CMO Hilary Smith on the manual work hiding inside "automated" operations

September 11, 2026

Hilary Smith, CMO at Linnworks, argues that most ecommerce brands believe their operations are already automated — and that the manual work quietly grows as they scale. She and Greg Kihlström get into where it hides and what it costs.AI's most consequential move in retail is happening in the back office, not the front end. After years of chatbots and personalization, the investment is shifting into inventory, fulfillment, and order management — where being wrong is expensive and visible.Peak ...

Publicly listed emails

team@theagilebrand.com

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

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