The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

info+6a0c9379b23d275dcea75cd0@mg-eu.acast.com

For verified host and producer emails, sign up to view.

From PegaWorld: Pega CTO Don Schuerman on AI ambitions versus reality

June 15, 2026

Nearly every marketing leader has been told to "do more with AI" — and many of them are now sitting on a pile of pilots, a growing bill, and not much to show their CFO. So why is it that adoption of AI in marketing is so high, while the number of organizations actually getting predictable returns from it is so low?Agility requires the discipline to reimagine how work gets done before automating it — because pointing AI at a broken process just produces a faster broken process.Today, we're goi...

Mavlers' Matt Kelly on Lifecycle Marketing in the AI Era

June 12, 2026

How many marketing leaders can confidently tell their CEO which specific AI use cases are actually driving revenue right now, and which ones are just running up the bill as experiments?Agility isn't just about adapting to new tech like AI. It's about building the solid data and operational models that let you connect those innovations directly to business growth.Today, we are here at CRMC 2026 in Frisco Texas, and we're going to talk about:- Moving beyond campaign metrics to directly link lif...

Brillio's Kathleen Ulrich and Anuj Mathur on moving from personalization to agentic transformation

June 11, 2026

What if the future of marketing isn’t about creating better campaigns, but about designing intelligent agents that render campaigns obsolete?Agility requires not just adapting to new technologies, but fundamentally re-architecting our operating models to harness their potential. Today, we’re going to talk about the move from personalization to agentic experiences and what that means for enterprise marketing.We’ll cover:- How “agentic experiences” are moving beyond simple personalization to fu...