Sidetrekked

Sidetræked offers access to Trekk agency leaders and senior practitioners who discuss real-world B2B marketing strategies, client outcomes, and martech. For PR, the show is a strong channel to position agency expertise, showcase thoughtful strategy, and generate credentialed guest visibility around branding, direct mail, SEO, and content/video marketing.

21 episodes, Irregular, 5.0 rating

<1k, Female, USA

podcast@trekk.com

Sidetrekked is your unofficial agency of record. Emilee Christianson, Shayne Terry, and a rotating cast of Trekkies are here to advise on your B2B marketing strategy. Trekk is a full-service marketing agency, which means we do it all... and we’ve been around since 1995, which means we’ve seen it all. Here on the podcast, we tackle our clients’ biggest marketing challenges. We reveal what’s worked for us and dig into real-life case studies and practical strategies you can put to work tomorrow. Curious? You've come to the right place.

Emilee Christianson, Shayne Terry

Marketing, Business, Entrepreneurship

Senior-level marketing or creative professionals with agency experience (e.g., CEO, VP, Senior Account Manager, Designer, Content Strategist)

Led or contributed to significant client engagements, Built or scaled marketing campaigns across channels, Implemented measurable marketing initiatives (SEO, video, content, direct mail), Proven ability to explain complex ideas to a broad audience

Laura Bennett - Trekk Ownership Changes, Company History, Agency Strategy, Future Direction, Jillian Hazy - Hubspot Product Updates, Marketing Operations, Data Management, Madison Brudi - Strategic Marketing Partnerships, Agency Evaluation, Client Collaboration, Aurelia Tauscher - Direct Mail Design, Creative Form Factors, ROI Implications, Sean Burke - Video Content Strategy, Distribution, Social Media Campaigns

B2B marketing, agency partnerships, strategic marketing, direct mail, SEO, email newsletters, video marketing, marketing technology, HubSpot, branding