Shopify Masters

Shuang Esther Shan

Booking Overview

An interview show focused on entrepreneurship, e-commerce, and consumer-brand building, it regularly features founders and e-commerce operators with demonstrated success launching, scaling, and marketing products. Credible pitches include accomplished DTC founders, retail and e-commerce executives, and experts with compelling growth results or distinctive brand-building strategies; booking difficulty is high because the show is established and features proven business builders.

Metrics

Episodes: 600

Frequency: Multiple_weekly

Rating: 4.5/5.0

Estimated listeners: 10k-100k

Gender skew: Neutral

Location: USA

YouTube: 21.2k subscribers

Instagram: 3.0M followers

Contact Information

Publicly listed emails

rachel.reich@shopify.com

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Host

Shuang Esther Shan - Shopify podcast host and producer focused on conversations with entrepreneurs and e-commerce operators.

Booking Intelligence

Booking Requirements

high

Typical Credentials:

Founders and e-commerce or consumer-brand operators who have launched and demonstrably grown businesses, especially through strong product-market fit, distinctive marketing, direct-to-consumer sales, retail expansion, or meaningful revenue scale.

Required Achievements:

Built and scaled a successful consumer brand, Achieved substantial revenue or rapid product sell-through, Expanded into retail or international markets, Developed distinctive organic, direct-to-consumer, or product-launch strategies

Recent Guest Discussions

Derek Jaeger - Organic Brand Growth, Scarcity Marketing, Product Presentation, Celebrity Attention, And Retail Expansion.

Paul Rodriguez - Building A Durable Consumer Brand, Entrepreneurship, Brand Longevity, And Scaling An Apparel Company.

Nicola Elliott - Product Development, Customer Emotions, Wellness Branding, Retail Strategy, And International Expansion.

Sara Sebastjanska - Bootstrapping, Unconventional Marketing, Product Launch Strategy, And Selling Without Paid Advertising.

Tessa Cohen - Bootstrapping, Unconventional Marketing, Product Launch Strategy, And Selling Without Paid Advertising.

Recent Topics

E Commerce, Entrepreneurship, Branding, Retail, Marketing

Episodes

Here's the recent few episodes on

Shopify Masters

Designing Past Her Persona: Inside Desi Perkins’s $2.5 Million Eyewear Empire

September 22, 2026

Self-funded by beauty creator Desi Perkins, eyewear label DEZI launched with a $2.5 million sell-out day, transforming years of saved brand-deal income into an independent luxury brand. After overcoming early inventory bottlenecks and product setbacks, the company scaled beyond its initial viral launch to reach more than $3.6 million on its first restock. Today, DEZI continues to grow through strategic collaborations, building an autonomous brand designed to outlive its founder’s personal fam...

Bootstrap, Scale, Repeat: Inside Cozy Earth’s Patient Path to Scale

September 15, 2026

Discover how Cozy Earth built a $100M bedding empire through organic channels, Oprah’s endorsement, and a bootstrapped growth model. For more on Cozy Earth, in show notes, click here. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Why I Left My Hollywood Dream Job To Become an Entrepreneur

September 08, 2026

Maradith Frenkel left her dream job as a film studio executive when her son's eczema sent her searching for a better baby sleeper. She couldn't find one, so she built Little Sleepies instead—bootstrapped, ad-free for over a year, and now beloved by a community of more than 2 million loyal customers. For more on Little Sleepies and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Publicly listed emails

rachel.reich@shopify.com

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