Selling the Cloud

Selling the Cloud showcases C-suite revenue leaders in SaaS, offering high-credibility ROI and AI-enabled GTM insights. For PR pros, booking guests means access to enterprise decision-makers; episodes emphasize scalable, value-driven narratives, making placements valuable for tech vendors, consultants, and platforms targeting B2B buyers.

96 episodes, Weekly, 4.4 rating

<1k, Male, USA

mark@get-ags.com

Selling the Cloud delves into the stories of C-suite veterans in Sales, Marketing, Customer Success, and RevOps, revealing the secrets behind building successful SaaS empires. Each episode features seasoned leaders who walk through their career journeys, sharing the wins and lessons learned along the way. From mastering customer acquisition to leveraging AI-powered marketing and sales strategies, our guests provide actionable insights for driving growth and business success in the B2B SaaS space.Guided by a powerhouse team of co-hosts, including Mark Petruzzi, Paul Melchiorre, and Kristin "KK" Anderson, Selling the Cloud offers a front-row seat to the evolving world of Go-To-Market strategies. This podcast extends the insights from the best-selling books "Selling the Cloud" and "Data and Diagnosis-driven Selling", co-authored by Mark Petruzzi and Paul Melchiorre, making it your go-to source for the latest trends and practical tips in SaaS excellence.

Mark Petruzzi, Paul Melchiorre, Kristin "KK" Anderson

Management, Business, Technology, Entrepreneurship, Marketing

Executive-level SaaS/Revenue/GTM leadership (C-suite, founder/CEO, or top revenue leaders) with a track record of scaling teams and revenue

Built scalable revenue engines, Led multi-team GTM transformations, Held leadership roles in high-growth SaaS, Speaks on industry trends

Max Elster - Value Intelligence, Outcome-based Selling, Ai-enabled Discovery, Max Elster - Value Intelligence, Outcome-based Selling, Ai-enabled Discovery, Steve Smith - GTM In Telecom, Local Market Strategy, Ai-assisted Prospecting, Steve Smith - GTM In Telecom, Local Market Strategy, Ai-assisted Prospecting, Jamie Wilkinson - Building Cross-functional Revenue Teams, Hiring For Integrated Orgs, AI In Sales

value-based selling, outcome-led selling, value intelligence, AI in sales, GTM strategy, revenue enablement, cross-functional alignment, business cases, CRM/data, customer outcomes