Scrappy ABM

Lean, practitioner-focused ABM conversations with senior marketing leaders. Booking opportunities target CMO/CXO-level guests and revenue-impact case studies with measurable outcomes; focus is on practical, budget-conscious strategies and cross-functional alignment.

213 episodes, Multiple_weekly, 5.0 rating

<1k, Male, USA

mason@scrappyabm.com

Mason Cosby

Marketing, Business, Entrepreneurship, Careers, Management

Senior marketing or revenue leadership (CMO, CRO, Head of Growth, VP Marketing) with proven revenue impact

Built or led ABM programs with measurable revenue impact, Experience in alignment across marketing, sales, and customer success, Proven track record of revenue growth and ROI

Ryan George - Cohort Analysis For ABM, Sales Alignment, Revenue Forecasting, Cross-sell, And M&a Evaluations, Cliff Simon - Rev Ops, People/process/tech, AI In Rev Ops, Data Fundamentals, Board-level Definitions, Jeff Hardison - ICP Vs Target Audience, ABM Fundamentals, Ai-assisted List Building, PLG ABM, Measurement, Natalie Marcotullio - One-to-many ABM, Vertical Targeting, Interactive Demos, Pipeline Measurement, Signals

ABM, RevOps, ICP, PLG, AI in marketing, Interactive demos, Cohort analysis, Sales alignment, Forecasting, Cross-sell