Podcast artwork thumbnail for SaaS Half Full

SaaS Half Full

Lindsey Groepper

Booking Overview

An interview-led B2B SaaS marketing show featuring senior marketing and communications practitioners who share practical strategies, operating frameworks, and case studies. Credible pitches include SaaS CMOs, marketing and communications executives, AI marketing strategists, and specialists in brand, content, demand generation, or earned media; booking difficulty is medium because guests generally hold substantial leadership experience but are not required to be celebrity-level figures.

Metrics

Episodes: 119

Frequency: Every two weeks

Rating: 5.0/5.0

Estimated listeners: 100 - 1,000

Gender skew: Neutral

Listener location: USA

Contact Information

Publicly listed emails

info@blastmedia.com

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

Host

Lindsey Groepper - B2B SaaS marketing and communications professional focused on practical strategies for building successful marketing programs.

Booking Intelligence

Booking Requirements

medium
Typical Credentials:  
Senior B2B SaaS marketing or communications leaders, including CMOs, VPs, directors, advisors, and consultants with firsthand experience implementing distinctive strategies and measurable programs.
Required Achievements:  
Executive leadership of SaaS marketing or communications functions, Development of notable AI, brand, content, demand-generation, or earned-media strategies, Practical experience with measurable marketing or communications outcomes

Recent Guest Discussions

Ashley Waters - Earned Media Strategy, AI Visibility, Substack, Podcast And Newsletter Coverage, Reporter Relationships, Personalized Outreach, And Measuring Media Impact.

Dan Lewis - AI Adoption, Communications Strategy, Human Judgment, Ai-powered Workflows, AI Tools For Marketers, And Building An AI Chief Of Staff.

Ashley McGovern - Marketing AI Products To Niche Audiences, Creative B2b Campaigns, Brand Building, Print Marketing, Content Strategy, And Measuring Marketing Influence.

Greg Jung - Experienced Marketers In The AI Era, Combining Human Judgment With AI, Ai-generated Marketing Risks, Brand Integrity, And Marketing Leadership.

Putney Cloos - B2b Buyer Intent, Buying-committee Signals, Changing Marketing Metrics, Llm-driven Buyer Research, Content Visibility, And The Decline Of Form Fills.

Recent Topics

Business, Marketing, Saas, Artificial Intelligence, Public Relations

Episodes

Here's the recent few episodes on
SaaS Half Full
:

Most Brands Chasing Narrative Are Just Making More Content, with Nicholas Lembo

October 06, 2026

Your company can publish content every day and still have no narrative. Nicholas Lembo, VP of Marketing at Coast, argues narrative is what other people say about you when you're not in the room, and most brands chasing it are really just making more content. In this episode, Nicholas breaks down why content decays while narrative compounds and lays out his three rules for building one: stay consistent, share the mic and embrace imperfection. That consistency is where trust comes from, since ...

Why One Great Article Beats 20 Mentions, with Ashley Waters

September 22, 2026

One great article beats twenty passing mentions, and top-tier press does not guarantee AI even knows your brand exists. In this episode, Ashley Waters, VP of Media Relations at PAN Communications, breaks down why she runs earned media and AI visibility as two separate strategies, why the biggest headline isn't always the right placement, and why publications, podcasts, and newsletters like Substacks all now count as earned media.  Ashley also explains why reporter relationships still matter...

Using AI to turn Comms Pros into Comms Builders, with Dan Lewis

September 08, 2026

Human judgment becomes the real competitive advantage when AI makes average marketing work easier to produce. In this episode, Dan Lewis, advisor and consultant of The Comms Stack, explains how marketers and communicators can move beyond basic AI usage and build smarter workflows around AI. Dan shares why companies should focus on the business goals they want to achieve with AI instead of simply telling teams to use new tools, and why strong communication skills, context, and strategic think...

Similar Podcasts

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SaaS Half Full
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Best Story Wins · Medium booking difficulty · 100 - 1,000 listeners

Frequently asked questions

Here's some frequently asked questions for
SaaS Half Full
:

How do I get in touch with SaaS Half Full?

SaaS Half Full is hosted by Lindsey Groepper. Its publicly listed email is info@blastmedia.com. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.

What is the email for SaaS Half Full?

The publicly listed email for SaaS Half Full: info@blastmedia.com.

How many listeners does SaaS Half Full have?

Podseeker estimates SaaS Half Full reaches 100 to 1,000 listeners per episode. Only the publisher has exact numbers.

Who is an ideal guest for SaaS Half Full?

SaaS Half Full typically books industry leaders. Typical guest background: Senior B2B SaaS marketing or communications leaders, including CMOs, VPs, directors, advisors, and consultants with firsthand experience implementing distinctive strategies and measurable programs. Common among recent guests: Executive leadership of SaaS marketing or communications functions; Development of notable AI, brand, content, demand-generation, or earned-media strategies; Practical experience with measurable marketing or communications outcomes. Recent guests include Ashley Waters, Dan Lewis, and Ashley McGovern.

How hard is it to get booked on SaaS Half Full?

Medium. Guests usually need solid credentials in the topic and an idea that fits the show.

What topics does SaaS Half Full cover?

Recent episodes cover Business, Marketing, Saas, Artificial Intelligence, and Public Relations. Pitch an idea tied to one of these topics and mention a recent episode.

Publicly listed emails

info@blastmedia.com

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

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