Episodes: 119
Frequency: Every two weeks
Rating: 5.0/5.0
Estimated listeners: 100 - 1,000
Gender skew: Neutral
Listener location: USA
Publicly listed emails
info@blastmedia.com
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Lindsey Groepper - B2B SaaS marketing and communications professional focused on practical strategies for building successful marketing programs.
Ashley Waters - Earned Media Strategy, AI Visibility, Substack, Podcast And Newsletter Coverage, Reporter Relationships, Personalized Outreach, And Measuring Media Impact.
Dan Lewis - AI Adoption, Communications Strategy, Human Judgment, Ai-powered Workflows, AI Tools For Marketers, And Building An AI Chief Of Staff.
Ashley McGovern - Marketing AI Products To Niche Audiences, Creative B2b Campaigns, Brand Building, Print Marketing, Content Strategy, And Measuring Marketing Influence.
Greg Jung - Experienced Marketers In The AI Era, Combining Human Judgment With AI, Ai-generated Marketing Risks, Brand Integrity, And Marketing Leadership.
Putney Cloos - B2b Buyer Intent, Buying-committee Signals, Changing Marketing Metrics, Llm-driven Buyer Research, Content Visibility, And The Decline Of Form Fills.
Most Brands Chasing Narrative Are Just Making More Content, with Nicholas Lembo
October 06, 2026
Your company can publish content every day and still have no narrative. Nicholas Lembo, VP of Marketing at Coast, argues narrative is what other people say about you when you're not in the room, and most brands chasing it are really just making more content. In this episode, Nicholas breaks down why content decays while narrative compounds and lays out his three rules for building one: stay consistent, share the mic and embrace imperfection. That consistency is where trust comes from, since ...
Why One Great Article Beats 20 Mentions, with Ashley Waters
September 22, 2026
One great article beats twenty passing mentions, and top-tier press does not guarantee AI even knows your brand exists. In this episode, Ashley Waters, VP of Media Relations at PAN Communications, breaks down why she runs earned media and AI visibility as two separate strategies, why the biggest headline isn't always the right placement, and why publications, podcasts, and newsletters like Substacks all now count as earned media. Ashley also explains why reporter relationships still matter...
Using AI to turn Comms Pros into Comms Builders, with Dan Lewis
September 08, 2026
Human judgment becomes the real competitive advantage when AI makes average marketing work easier to produce. In this episode, Dan Lewis, advisor and consultant of The Comms Stack, explains how marketers and communicators can move beyond basic AI usage and build smarter workflows around AI. Dan shares why companies should focus on the business goals they want to achieve with AI instead of simply telling teams to use new tools, and why strong communication skills, context, and strategic think...
Best Story Wins · Medium booking difficulty · 100 - 1,000 listeners
SaaS Half Full is hosted by Lindsey Groepper. Its publicly listed email is info@blastmedia.com. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.
The publicly listed email for SaaS Half Full: info@blastmedia.com.
Podseeker estimates SaaS Half Full reaches 100 to 1,000 listeners per episode. Only the publisher has exact numbers.
SaaS Half Full typically books industry leaders. Typical guest background: Senior B2B SaaS marketing or communications leaders, including CMOs, VPs, directors, advisors, and consultants with firsthand experience implementing distinctive strategies and measurable programs. Common among recent guests: Executive leadership of SaaS marketing or communications functions; Development of notable AI, brand, content, demand-generation, or earned-media strategies; Practical experience with measurable marketing or communications outcomes. Recent guests include Ashley Waters, Dan Lewis, and Ashley McGovern.
Medium. Guests usually need solid credentials in the topic and an idea that fits the show.
Recent episodes cover Business, Marketing, Saas, Artificial Intelligence, and Public Relations. Pitch an idea tied to one of these topics and mention a recent episode.
Publicly listed emails
info@blastmedia.com
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