SaaS Backwards - Reverse Engineering SaaS Success

Booking value comes from a consistent roster of SaaS CEOs/Founders and senior marketing leaders discussing scalable GTM, funding, and AI-enabled growth. This enables PR opportunities around executive thought leadership, concrete KPIs, and actionable playbooks for enterprise buyers.

178 episodes, Weekly, 4.8 rating

<1k, Male, USA

kl@austinlawrence.com

Join us as we interview CEOs and GTM leaders of fast-growing SaaS and AI firms to reveal what they are doing that’s working, and lessons learned from things that didn’t work as planned. These deep conversations dive into the dynamic world of SaaS B2B marketing, go-to-market strategies, and the SaaS business model. Content focuses on the pragmatic as well as strategic, providing a well-rounded diet for those running SaaS firms today. Hosted by Ken Lempit, Austin Lawrence Group’s president and chief business builder, who brings over 30 years of experience and expertise in helping software companies grow and their founders achieve their visions. Full video and shorts on YouTube at https://www.youtube.com/@SaaSBackwardsPodcast

Ken Lempit, Austin Lawrence

Marketing, Business, Management, Entrepreneurship, Technology, Business News

CEO/Founder or C-Level at a growing SaaS company

Led growth financing or fundraising for a SaaS company, Built and scaled a SaaS business to enterprise customers, Led successful GTM or PLG initiatives and referenced customers, Proven track record of strategic GTM decision-making and social proof acquisition

Rob Belcher - Growth Debt, Financing, Valuations, Investor Perspectives, Contracts, Retention, Exit Outcomes, AI In Valuations, Braydan Young - Buyer-led Growth, Early References, Peer Conversations, Demos, Handwritten Notes, Courtney Hiller - Modern Media Engine, Attribution, Channel Mix, Ad Spend, Creative Volume, Programmatic, Hikari Senju - Ai-powered Ads, Self-serve Platforms, Creative Strategy, Brand Consistency, Adir Ben-Yehuda - Ai-driven GTM, Brand Marketing Vs Lead Gen, Live Demos, Social Proof, Enterprise Buyers

SaaS growth, GTM strategy, fundraising, valuations, growth debt, AI in marketing, brand marketing, enterprise sales, PLG, social proof