SaaS Backwards - Reverse Engineering SaaS Success

Booking value comes from a consistent roster of SaaS CEOs/Founders and senior marketing leaders discussing scalable GTM, funding, and AI-enabled growth. This enables PR opportunities around executive thought leadership, concrete KPIs, and actionable playbooks for enterprise buyers.

178 episodes, Weekly, 4.8 rating

<1k, Male, USA

kl@austinlawrence.com

Ken Lempit, Austin Lawrence

Marketing, Business, Management, Entrepreneurship, Technology, Business News

CEO/Founder or C-Level at a growing SaaS company

Led growth financing or fundraising for a SaaS company, Built and scaled a SaaS business to enterprise customers, Led successful GTM or PLG initiatives and referenced customers, Proven track record of strategic GTM decision-making and social proof acquisition

Rob Belcher - Growth Debt, Financing, Valuations, Investor Perspectives, Contracts, Retention, Exit Outcomes, AI In Valuations, Braydan Young - Buyer-led Growth, Early References, Peer Conversations, Demos, Handwritten Notes, Courtney Hiller - Modern Media Engine, Attribution, Channel Mix, Ad Spend, Creative Volume, Programmatic, Hikari Senju - Ai-powered Ads, Self-serve Platforms, Creative Strategy, Brand Consistency, Adir Ben-Yehuda - Ai-driven GTM, Brand Marketing Vs Lead Gen, Live Demos, Social Proof, Enterprise Buyers

SaaS growth, GTM strategy, fundraising, valuations, growth debt, AI in marketing, brand marketing, enterprise sales, PLG, social proof