On Brand with Nick Westergaard

Nick Westergaard

nick@nickwestergard.com

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Booking Overview

On Brand is a marketing-and-brand strategy show that helps you translate complex thinking into practical, memorable brand decisions. It’s especially useful for PR pros because guests break down how audiences really perceive brands—emotions, systems, and modern tools—so your messaging can be sharper and more differentiated.

Metrics

Episodes: 623

Frequency: Weekly

Rating: 4.8/5.0

Estimated listeners: 1k-10k

Gender skew: Neutral

Location: USA

YouTube: 222 subscribers

Instagram: 1.4k followers

Contact Information

nick@nickwestergard.com

For verified host and producer emails, sign up to view.

Host

Nick Westergaard - Author of Get Scrappy and Brand Now; host of On Brand, where he interviews marketing and communication thought leaders and innovators about building better brands and telling stronger stories.

Booking Intelligence

Booking Requirements

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Typical Credentials:  
Thought leaders and innovators in marketing/communications, behavioral science, branding strategy, organizational culture/leadership, and modern growth/creator or AI-enabled marketing practices; often authors, founders, or senior strategists (e.g., former CPG executives, agency founders, organizational development advisors).
Required Achievements:  
Authored books/guides, Founded agencies or consulting groups, Led high-profile brand/marketing initiatives at major companies, Published frameworks or proprietary methods for audience behavior, workplace systems, or creator strategy

Recent Guest Discussions

Will Leach - Behavioral Science And Subconscious Perception In Brand Decisions; Mapping Consumer Mindstates; Segmentation Failures; Integrating Behavioral Science With Artificial Intelligence For Communication; Priming And Consumer Role Shifts

Griffin Haddrill - Creator-led, Always-on Social Strategy; Audience Mapping; Editor Networks And Real-time Clipping; Splitting Organic Vs Performance Marketing; Human-led Vs Ai-driven Creative Performance And Retention

Yolanda Fraction - Designing Workplace Systems For Joy And Results; Diagnosing Culture Beyond Surface Perks; Leadership As Steward Vs Controller; Self-leadership Tools (johari Window, 360 Feedback); Using The Culture Iceberg Model

Recent Topics

Branding, Marketing, Communication, Behavioral Science, Organizational Culture

Episodes

Here's the recent few episodes on
On Brand with Nick Westergaard
:

Why Leaders Need to Rethink Resistance

July 06, 2026

Your team isn’t trying to sabotage your new corporate strategy—their brains are just wired to fight it. In this episode, Salesforce change leader and neuroscience expert Travis D. Hahler shares insights from his new book, Rethink Resistance. Discover the biological reasons why 70 percent of corporate transformations fail, and how leaders can stop fighting human nature and start working with it. What You’ll Learn in This Episode Why the human brain treats a standard corporate reorg as a liter...

The Invisible Engine Behind Every Brand Decision

June 29, 2026

We like to think our buying decisions are completely rational and deliberate. The truth is that most consumer behavior is driven by subconscious perception and invisible mindstates that leaders completely miss. When we design brand strategies for the logical mind, we miss the actual human experience. Our next guest spent years inside PepsiCo unlocking how consumers really think. Now he is helping brands blend behavioral science with artificial intelligence to fundamentally change how we commu...

Capturing Coachella Lightning in a Bottle

June 22, 2026

When Addison Rae headlined Coachella this year and the crowd lost it to “Fame Is a Gun,” the cultural momentum felt instant. But the social infrastructure behind that track was built months in advance, one creator at a time, by Griffin Haddrill and his team at LV8. By moving past the standard 48-hour launch spike and focusing on an always-on creator strategy, they drove over 80 million views and a staggering 9% engagement rate. What You’ll Learn in This Episode How to move past the standard ...

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