JUST Branding

Jacob Cass, Matt Davies

Booking Overview

An expert interview show focused on brand strategy, branding, and the connection between design and business, it regularly features established strategists, creative leaders, authors, founders, and specialist practitioners. Suitable pitches include recognized branding experts, design leaders, business storytellers, pricing specialists, and authorities on emerging topics such as AI and brand-building; booking difficulty is medium because guests typically bring substantial expertise, frameworks, speaking credentials, authorship, or industry recognition.

Metrics

Episodes: 143

Frequency: Biweekly

Rating: 4.8/5.0

Estimated listeners: 1k-10k

Gender skew: Neutral

Location: USA

YouTube: 9.1k subscribers

Instagram: 48.0k followers

Contact Information

Publicly listed emails

jacob@justcreative.com

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Host

Jacob Cass - Sydney-based designer and strategist who runs JUST Creative, an award-winning branding and design firm and industry blog. He has worked on branding for organizations including Disney, Nintendo, Jer...

Matt Davies - Brand strategy specialist who helps leaders align their organizations around brand positioning, naming, identity, company culture, product innovation, and meaningful connections with internal and e...

Booking Intelligence

Booking Requirements

medium

Typical Credentials:

Established branding, design, marketing, business, or creative-industry experts with substantial practitioner experience and a distinctive framework, specialist perspective, or demonstrable body of work.

Required Achievements:

Published books or recognized frameworks, Leadership of established branding, design, or business organizations, Awards or major professional recognition, TEDx or other notable speaking experience, Experience advising organizations on brand or business growth

Recent Guest Discussions

Asha Parmar - Ai-influenced Brand Discovery, Consumer Decision-making, Machine Equity, Reviews, Customer Experience, And Brand Visibility To AI Systems.

Park Howell - Story-driven Brand Building, Narrative Frameworks, Commercial Storytelling, Proving Value, And The Role Of AI In Creative Work.

Ekaterina Solomeina - Creative Leadership, The Future Of Branding And Design, Business Value, Customer Trust, Innovation, Culture, And Strategic Decision-making.

Jonathan Stark - Value Pricing, Positioning, Sales Conversations, Authority, Pricing Psychology, And Building Expertise-based Creative Businesses.

Ulli Appelbaum - Brand Associations, Memory Structures, Emotion, Storytelling, Consistency, Distinctiveness, Meaning, And Brand Growth.

Recent Topics

Branding, Brand Strategy, Brand Identity, Design, Entrepreneurship

Episodes

Here's the recent few episodes on

JUST Branding

S07.EP14 - Brands, Bots, Buyers: How AI Is Changing Brand Choice with Asha Parmar

August 31, 2026

AI is no longer simply helping consumers make decisions. It is becoming an active participant in what they discover, trust and buy. Learn more at https://justcreative.com/podcast In this episode of JUST Branding, Jacob Cass and Matt Davies speak with Asha Parmar, founder of Élan Intelligence, about the changing relationship between brands, buyers and AI. Asha explains how AI is compressing the traditional customer journey, influencing brand discovery and creating a new kind of AI enabled c...

S07.E13 - Why Story Still Wins in Brand Building with Park Howell

August 13, 2026

Why do stories move people in ways that facts, features and clever messaging rarely can? Learn more at justcreative.com/podcast In this episode, Jacob Cass and Matt Davies speak with Park Howell, Emmy Award winning brand strategist, founder of The Business of Story and one of the world’s leading voices on business storytelling. Park explains why story remains one of the most powerful tools in brand building, what separates a memorable narrative from an interesting one and how brands can sh...

S07.EP12 - Creative Leadership & The Future of Branding with Ekaterina Solomeina

July 30, 2026

In this episode, Jacob Cass & Matt Davies sit down with Ekaterina Solomeina, creative director, TEDx speaker, co-founder of Future London Academy, and host of Creative Capes, to explore how branding, design, and creative leadership are evolving. As AI accelerates execution and businesses face more complex cultural, technological, and commercial challenges, the value of creativity is shifting. It is no longer enough for designers and brand leaders to simply make things look good. The real...

Publicly listed emails

jacob@justcreative.com

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