How I Made it in Marketing

Booking this show offers access to senior marketing leaders and founders, with episodes centered on actionable lessons and real-world campaigns. The guest roster across episodes demonstrates strong credentials across tech, SaaS, and marketing leadership, providing credible thought-leadership placements for client executives. The show uses a formal guest application process, indicating consistent opportunities for outreach and booking.

153 episodes, Biweekly, 5.0 rating

<1k, Female, USA

customer.service@marketingsherpa.com

Marketers are the artisans of commerce. Our palette is ideas. We ply our craft to facilitate choice. To empower every person creating value in the world – sharing their inventions, their service, their good works. And ultimately, to keep a society built on choice functioning.But also…This is one of the most fun, wildly creative, never-grow-up, 99% boring meetings followed by 1% of sheer creative brilliance, funny-yet-frustrating-yet-fruitful career choices you can make.Let’s explore the dichotomy.In this podcast, Daniel Burstein of MarketingSherpa dives deep into marketers’ and entrepreneurs’ careers to inspire your next great campaign, give you strategies for winning approval on your ideas, and help you navigate the trickiest decisions in your career. The curious, comprehensive style of these interviews allows marketing and business leaders to do what they do best – express themselves to communicate a key lesson.Listen in as we probe marketing leaders about how they crafted campaigns, built their careers, and what they learned along the way. We’ll get deep, we’ll wring insights form our guests to help you, and we’ll have fun doing it.This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher online course (https://meclabs.com/course/).

Daniel Burstein

Marketing, Business, Entrepreneurship, Careers

Senior marketing leader (CEO/CMO/VP), founder, or senior academic with verifiable achievements and public profile

Led successful marketing campaigns or product launches, Executive leadership at notable tech or SaaS companies, Author or public speaker, Board/advisory roles in relevant firms

Jiaxi Zhu - Analytics, Data Storytelling, Marketing Measurement, Itai Sadan - Total Addressable Market, Product Strategy, Customer Focus, Katherine Melchior Ray - Cross-cultural Marketing, Brand Globalization, Melissa Archer-Wirtz - Real Estate Marketing, Frontline Experience, Dana Bodine - Customer-first Marketing, Customer Experience

marketing strategy, analytics, data storytelling, product marketing, branding, leadership, B2B SaaS, customer experience, go-to-market, cross-cultural marketing