Future Proof

Future Proof positions PR as a bridge to senior marketers and brand leaders through data-driven, future-focused conversations. Its guest roster comprises C-suite and senior marketers from tech, consumer brands, and media, offering credible, timely angles for coverage and executive outreach.

199 episodes, Weekly, 4.7 rating

<1k, Neutral, United Kingdom

YouTube: 10.0k subscribers, Instagram: 21.0k followers

30s Ad: 16 - 20, 60s Ad: 19 - 22, CPM Category: Business

info+6540d81430d67500123ff6c8@mg-eu.acast.com

Future Proof is the marketing podcast from Said Business School, Oxford University, and Kantar, the world’s leading marketing data and analytics company. In each episode, we’ll have a frank discussion with an expert, to help brands and business leaders navigate the changing landscape of marketing… and hopefully dispel some myths and misconceptions along the way. Looking at big industry question through both a market research and an academic lens, we can help prepare marketers for the future (with proof). All episodes and more info at https://www.kantar.com/ Hosted on Acast. See acast.com/privacy for more information.

Nicole Jones, Wayne Levings

Marketing, Business, Technology, Entrepreneurship

Senior-level marketing/brand leaders, chief marketing officers, heads of innovation, or recognized industry experts with a track record of high-impact work.

Leadership roles in global brands/tech firms, Proven track record of marketing/innovation impact, Speaking engagements or published thought leadership in marketing/advertising, Awards or recognized industry influence

Caroline Day - Impact Of Creator Marketing In B2b; Ai-assisted Marketing Strategies; Ecosystem For B2b Brands, Ty Heath - Evolution Of B2b Marketing; Storytelling; Value Of B2b Creators; AI And Employee Advocacy In Marketing, Bastien Parizot - AI In Marketing; Reckitt Catalyst; Data Quality; Future Marketing Landscape, Matt Trandall - Mobility Media; AI In Ride-hailing Ad Tech; Streaming Audio Via Mobility Platforms, Sapphire Yi-Dyer - Creative Signaling; Measurement; Ai-driven Creative Quality

B2B marketing, AI in marketing, Mobility media, Brand storytelling, Gen Z, Creative measurement, Employee advocacy, Retail media, Data analytics, Digital transformation